Vacation Bible School is one of your biggest outreach opportunities all year.
But doing it well takes more than a few bounce houses and t-shirts.
We’ve put together a comprehensive guide to planning and promoting your VBS so that one great week turns into long-term impact and connection.
1. Branding That Draws Families In
This helps build trust with new families, avoids confusion, and creates a polished first impression. Make sure they can differentiate your VBS from the one down the road.
2. Use of Space & Environment
*This is incredibly important and easily overlooked. Check-in for VBS is always a confusing process—do everything you can to clearly tell folks where they need to be and make sure volunteers are thoroughly trained. This means don’t just give them a PDF—make sure they understand it.
3. Volunteer Recruitment & Training
4. Promotion Strategy
Website
In Service
Social Media
Print
Ads
5. Post-VBS Follow-Up
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Want to Make VBS Week Count?
An effective VBS strategy needs more than a great curriculum.
It takes thoughtful planning, consistent messaging, and intentional follow-up to connect with families long after the final craft is cleaned up.
That’s why we’ve created The Ultimate Guide to VBS Planning & Promotion—packed with tools to help your church promote VBS with confidence and follow up in a way that brings families back.
- Editable VBS Planning Checklist
- Email Templates
- Social Media Templates
- Planning & ePromotion Timeline
- VBS Design Inspiration from Real Churches
- BONUS: During and After VBS Strategy Guide
Get your free VBS guide now:
