4800 Mills Civic Pkwy Suite 204
West Des Moines, IA 50265
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Call or text us! 515.864.6657
Most organizations already know the feeling they want people to have when they interact with them. Maybe it’s warmth and belonging. Maybe it’s confidence and trust. Or maybe it’s creativity, a brand that breaks all the rules. But getting a brand to consistently align with the vision across every channel is harder than it looks.
This is the branding disconnect.
And it’s a real problem because your brand is the face of everything your organization does. Every first impression. Every campaign. Every interaction. Every opportunity to build trust.
TwoTone Creative helps organizations build brands that feel clear, recognizable, and deeply aligned with who they are becoming. From logo design and visual identity systems to messaging, creative direction, campaign branding, and ongoing implementation, we help organizations create brands that people remember and trust.
Beautiful branding without the strategy to use it won’t get the job done. We start by understanding your audience, your positioning, your goals, and the perception you want your brand to create—because the strongest brands don’t just look cool on paper.
You can tell when branding was rushed. You can also tell when it was built carefully by people who understood the assignment. We create custom brand systems that reflect your organization authentically instead of recycling trends that already feel outdated.
Most organizations struggle because everything starts feeling disconnected over time. The logo says one thing. The website says another. The social media feels different from the printed materials. We have the team to bring all of those touchpoints back together into one cohesive experience.
We’ll look at your current brand together, talk through what feels disconnected, and uncover where stronger branding could create more trust, clarity, and consistency.
You’ll receive a thoughtful proposal outlining what we recommend, why it matters, and how we’d approach the branding process moving forward.
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We get to work. Strategy. Concepts. Messaging. Logo design. Visual systems. Refinement. Final delivery. A creative partner helping your organization show up more clearly and consistently everywhere people encounter your brand.
Get a free 5-minute brand audit from our team.
We’ll walk through what’s visually working, what feels inconsistent, where trust may be breaking down, and the biggest branding opportunity we see right now.
Every branding project is a little different, but most include logo design, typography systems, color palettes, brand guidelines, visual direction, and supporting assets that help your organization show up consistently across platforms. We offer a number of a la carte options in addition to our standard branding packages to cover anything and everything you might need to build or re-build a cohesive long-term brand.
That’s completely fine. Some organizations come to us needing a full rebrand including a logo mark, while others simply need refinement, modernization, or a more cohesive system around an existing logo.
It depends on the size and complexity of the project. Smaller logo projects may move fairly quickly (within 6-8 weeks), while full identity systems naturally require more collaboration, strategy, exploration, and refinement. Our goal isn’t just to create something that looks good today. It’s to build a brand that still feels aligned years from now.
We have completed major organizational rebrands and new brand launches that have ranged from $5k to $50k. The overall cost is dictated by the number of deliverables, sub-brands, and estimated project timeline. We can provide a clearly outlined proposal for your particular project once we’ve had a chance to discuss your goals and needs.
Once the project is complete, you’ll receive the final files needed for both print and digital use. You own all the rights.
That doesn’t happen very often. Our process is intentionally collaborative from the beginning so get alignment quickly. Before we ever start designing logo concepts, we spend time getting clear on your goals, audience, positioning, and the feeling you want the brand to create. From there, we work through mood boards and visual directions together to help narrow down the style before diving into full creative concepts. That process creates alignment early on and helps ensure the branding feels much closer to your vision from the very beginning.
Most clients don’t. Usually they know something feels disconnected visually, but they can’t fully articulate why. Part of our role is helping uncover those gaps, ask the right questions, and translate scattered ideas into a brand that finally feels cohesive, intentional, and recognizable.
Absolutely. Many organizations need help implementing their brand across websites, campaigns, signage, social media, fundraising materials, presentations, print pieces, and ongoing marketing efforts. We often work with clients under full-service retainer partnerships to take the branding we’ve created and bring it to life across every platform.
Yes. Over the years, we’ve built strong relationships with trusted printing, signage, apparel, direct mail, and fulfillment vendors across a wide range of industries and project types. We can help recommend partners, manage production, and ensure the final product reflects the quality of your brand.