Marketing Strategy & Consulting

It depends on what you need. Some clients come to us for a full marketing audit and a fresh strategic marketing plan. Others need help refining their messaging, repositioning their brand, or figuring out which channels actually deserve their budget. Our marketing consultation services are tailored to your situation, not pulled from a generic playbook. After a free Discovery Call, we’ll recommend exactly what makes sense for where you are.

An individual marketing consultant typically brings one perspective and one set of skills. TwoTone gives you an entire team—strategists, designers, writers, digital marketers, web developers, and video producers—all working from the same strategic plan. You get deeper expertise across more disciplines, faster execution, and a team that can help you implement the strategy, not just hand you a document and walk away.

Our marketing audit services take a comprehensive look at your current marketing ecosystem: your brand, website, messaging, digital channels, campaigns, and competitive positioning. We identify your strengths and gaps, and you leave with a clear picture of where you stand and a set of prioritized recommendations for where to focus next.

Brand consulting is about getting clear on who you are, who you’re for, and how you communicate that consistently across every channel and touchpoint. That might mean refining your positioning, updating your messaging, establishing a visual identity that actually reflects your organization, or building internal brand guidelines your team can follow. Strong brand consulting work makes every other marketing investment work harder because everything is finally pointing in the same direction.

Most strategic marketing plans take 4–8 weeks from kickoff to delivery, depending on the scope and complexity. Larger organizations with multiple audiences, product lines, or service areas naturally require more research and development time. We’ll give you a clear timeline after our initial Discovery Call so you know exactly what to expect.

StoryBrand is a messaging framework centered on the idea that your customer is the hero of the story, not your brand. Most organizations accidentally make themselves the hero of their own marketing, which means prospects tune out before they ever reach out. TwoTone is trained in StoryBrand and uses it as a foundation for marketing consultation and brand consulting work. It helps clarify your message so that the right people understand immediately what you do, why it matters to them, and what to do next.

Both. Some clients bring us in for a one-time strategy engagement—a marketing audit, a rebrand, or a go-to-market plan. Others keep us on as an ongoing consulting resource, functioning as a fractional CMO or strategic advisor across their full marketing operation. We’ll always recommend the structure that actually makes sense for your goals, not the one that pads the invoice.

Absolutely. This is one of the most common setups we work in. Internal teams are often deep in execution and don’t have bandwidth to step back and think strategically. We come alongside your team to provide the outside perspective, specialized expertise, and structured process that internal teams rarely have time to build on their own. We can lead the strategy work and hand off to your team, or stay on as an ongoing consulting partner.

It depends on the scope and depth of the engagement. We don’t have a one-size-fits-all price because we don’t build one-size-fits-all strategies. After our Discovery Call, we’ll build a proposal specific to your needs, with clear pricing and no surprises.