4800 Mills Civic Pkwy Suite 204
West Des Moines, IA 50265
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Schools
Marketing to the Best Students
Helping You Win with Students, Parents, and Alumni
When it comes to choosing a school, families and students are not just comparing programs; they are making decisions about their future.
School marketing needs to build trust, answer practical questions, communicate values, and help families feel confident taking the next step. We help schools clarify what makes them different, strengthen enrollment messaging, manage compliance requirements and create marketing that speaks to both the head and the heart.
An education marketing agency that helps schools tell their story.
If you’ve been feeling like your marketing is disconnected, then you’re in the right place.
TwoTone Creative partners with K-12 schools, private schools, public schools, colleges, and universities to create marketing that earns attention, builds trust, and helps the right families see what makes your school different.
From managing social media to launching a new website, refreshing your brand to parent communications, TwoTone serves as an ongoing marketing partner built to help schools lead with clarity and consistency from the very first impression.
Strategy that supports enrollment.
Your website, admissions materials, digital ads, campus signage, social media, email communications, photography, videos—every touchpoint either builds confidence or creates questions.
We help schools create marketing strategies that connect all of the moving pieces, so families experience one clear, consistent message from the first click to the first day of school.
Enrollment Marketing
We help you reach the right students and families with clear, consistent marketing that builds trust and supports enrollment.
School Branding & Awareness
We build a distinct, recognizable brand that communicates your values and helps your school stand out.
Admissions Campaigns
From open houses to enrollment season, we create campaigns that turn interest into applications and applications into students.
Education Leaders Are Learning…
”Des Moines University Medicine and Health Sciences partnered with TwoTone Creative on the launch of a new microsite for the DMU32 Health and Business Complex. TwoTone supported website setup and development, built key landing pages and helped guide the project through launch and early data measurement.
They helped us deliver a site that tells the story of the DMU32 Complex while maintaining the flexibility needed to support evolving content and business needs. We would recommend TwoTone Creative to organizations seeking a partner across strategy, design, UX, content and technical development.
Jordan BohrDes Moines University • Des Moines, IA
Full-service means one team (not five vendors).
Growing schools rarely need one marketing service. In fact, the best strategies utilize a variety of cohesive, well-rounded marketing disciplines, including:
Trying to piece all of these together with multiple vendors (or expecting one person on staff to do it all) is like putting a puzzle together blindfolded. The result? Inconsistent marketing and a very overwhelmed communications team.
Instead, with TwoTone, you get one experienced team that knows how to work together from day one.
Marketing support for every kind of school.
We partner with all types of organizations across education, including:
- Private schools
- Christian schools
- Independent schools
- Continuing education organizations
- Public school districts
- Charter schools
- Colleges and universities
- Graduate programs
Whether your focus is private school enrollment marketing, strengthening your higher education digital strategy, or improving communication across your district, we'll build a strategy around your goals.
Ready to make your school stand out?
1
Book a
Discovery Call
We'll talk about your goals, your biggest communication challenges, and where your current marketing may be creating friction for prospective students and families.
2
Build the Strategy
We'll create a marketing partnership built around your school, your admissions process, your team, and your goals. No cookie-cutter agency packages, no unnecessary fluff—just a strategy that fits.
3
Get Things Done
Whether it’s branding, websites, social media, or any other marketing services, we'll help your school communicate consistently so your staff can stay focused on what they do best: educating students.
Feel like your current website isn’t effective?
Get a free 5-minute website audit from our team.
We'll show you what's working, where prospective families may be dropping off, and the biggest opportunity to strengthen your school's marketing.
Frequently Asked Questions
Do you only work with private schools?
Not at all! We partner with private schools, Christian schools, public school districts, charter schools, colleges, universities, and other education organizations. Every school serves a different audience, so every strategy should be uniquely customized.
Can you work with our admissions or communications team?
Absolutely. Many schools already have talented, remarkable people leading communications or admissions. We come alongside them to provide additional strategy, creative capacity, specialized expertise, and to take some of the heavy lifting off of their plate.
Can you help increase enrollment?
As much as we wish we could pinky-promise an increase in enrollment numbers, no marketing agency can absolutely guarantee this. However, by helping schools improve the marketing systems that influence enrollment—branding, website messaging, digital advertising, admissions campaigns, etc.—we set your school up for the best growth results possible.
Do you build school websites?
We design and develop custom websites that help prospective families quickly understand who you are, what makes your school different, and why they should take the next step. Whatever your story and mission are, we will make sure they shine through clearly on your website.
Can you help with branding?
Absolutely, we can! Our K-12 school branding services help schools create a consistent identity across admissions materials, websites, signage, social media, and every other place families interact with your school.
Do you work with colleges and universities?
Yes—we love our friends in higher education! We work to strengthen college and university recruitment through branding, websites, content strategy, digital advertising, and higher education digital strategy initiatives.
Can you manage digital advertising?
Not only do we create and manage Google and Meta Ads, but we can also build university recruitment advertising campaigns that help schools reach the right students and parents throughout the enrollment journey.
How is TwoTone different from hiring someone in-house?
Hiring in-house gives you one marketer who ends up doing a million different jobs (which leads to your one marketer becoming very overwhelmed very quickly). Working with TwoTone gives you access to strategists, designers, copywriters, developers, digital marketers, SEO specialists, photographers, videographers, and project managers—all working together as one team.
