4800 Mills Civic Pkwy Suite 204
West Des Moines, IA 50265
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Call or text us! 515.864.6657
Service Businesses
Your Best Customers Are Searching
For a service business, the sale rarely starts with the sale. It starts with a search, a referral, or a quick scan of your website at 10pm. By the time someone reaches out, they've already decided whether you look credible, capable, and worth the call.
That's a lot riding on marketing, and marketing for a service business has to pull double duty:
- Get found.
- Prove you're trustworthy.
- Stand out from your competitors.
- Turn website visitors into booked calls.
- Keep past customers coming back.
- Make the next step obvious.
But, you didn't go into business to babysit ad campaigns or rewrite your homepage for the fourth time. So what you end up with is a website that lags behind the work, leads that come in cold, and a phone that rings less than it should.
Marketing for service-based businesses that actually drives results.
Hi, we’re TwoTone Creative!
We help service companies turn everyday expertise into marketing that earns trust and makes the next step easy. You're great at the work; we make sure the right people see it, believe it, and pick up the phone.
You run the business. We bring the strategy, the creative, and the team to keep your pipeline full.
Lead Generation
We build the website, search presence, and follow-up that turn interest into booked work. No more guesswork on your lead generation.
Local Visibility
We provide local service business advertising that reaches your actual market, putting you in front of the people nearby who are ready to buy.
Brand & Reputation
We specialize in professional services marketing disciplines that work together to prove you're the obvious choice.
Trusted by Businesses Like Yours
”We started working with TwoTone a few years ago and they have revolutionized our marketing, branding, and overall presence to our customers and prospects. They are the greatest group of people to work with because they are smart, friendly, responsive and a company you can really trust with your image. They listen well and take input from us and turn it into world class content for all to see. They have quickly become one of our most trusted partners and I highly recommend them to anyone looking for help in today’s “influencer” culture. We love TwoTone!
Roger DeWaardKoopman Roofing • Pella, IA
”This team creates amazing products and takes the time to truly understand their customers, bringing their visions to life. Our account manager, Emily Biedenfeld, along with other talented team members, has been amazing to work with. Thank you for the marketing materials and website! We look forward to continuing this journey together.
Ruben OrtizPerfect Paver Co • Florida
”I was so impressed with Emily, Erin, and Sydney. I loved being able to brainstorm ideas with them. They also made what I was thinking was going to be uncomfortable, comfortable in recording the bits for social. Thank you for putting together a first-class team.
Patrick LonerganVital Wealth • Clinton, IA
167
%
Growth in social media visibility
48
%
Increase in website sessions since launch
”
Kimberley Development • Ankeny, IA
325,000
+
Ad impressions from conference-related campaigns
19.30
%
Ad engagement rate driving meaningful traffic
”
ClinicNote • Urbandale, IA
Here's how it works.
1
Book a
Discovery Call
We'll dig into what's bringing customers in, what isn't, and where you're leaving work on the table.
2
Create a Plan
Within 24 hours, you'll receive a clear proposal built around your business and your goals.
3
Get Things Done
Our team initiates the plan and does the work. You get back to running the business.
Frequently Asked Questions
What does marketing for service-based businesses involve?
Marketing for service-based businesses covers everything that helps a customer find you, trust you, and choose you. Whether it’s website, SEO, ads, reviews, branding, content, or the follow-up that ties it together, TwoTone does it all. Instead of stitching together a handful of vendors, you get one team that understands how service buyers actually make decisions and builds marketing that earns the call.
How do you approach lead generation for service companies?
Our lead generation for service companies starts with the basics done right: a website built to convert, a search presence that gets you found, and follow-up that doesn't let interest go cold. We don't own your close rate, but we do make sure the right people are finding you and that taking the next step feels easy. The goal is a steadier, more predictable flow of qualified work.
Do you handle advertising for local service businesses?
Yes. Local service business advertising is one of the most direct ways to reach customers who are ready to buy right now. We help your business show up in local search and run ads that target your actual service area. This means your budget goes toward the people most likely to become customers, not clicks from three states away.
Is this professional services marketing, or just trades and contractors?
Both! Our professional services marketing serves firms like wealth advisors, consultants, and financial/tech companies, as well as contractors, cleaners, and home-service pros. The thread is the same: you sell expertise and trust, and we build marketing that communicates both before the first conversation.
Can you help with nonprofit branding and awareness?
Absolutely! Small business marketing is about spending smart, not spending big. We help you focus on the channels that actually move the needle for your business, skip the ones that don't, and build momentum you can see. You get a team that respects your budget and treats your growth like it matters (because it does).
