4800 Mills Civic Pkwy Suite 204
West Des Moines, IA 50265
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Manufacturers & OEMs
You build products people depend on. Does your marketing tell the story?
Most manufacturers don't have the luxury of impulse purchases. Your buyers do their homework, and they expect consistency, reliability, and proof that you can deliver.
Manufacturing marketing has to do much more than generate leads. It has to:
- Build credibility
- Support your sales team
- Differentiate you from competitors
- Recruit skilled employees
- Help distributors sell your products
Somehow, all of that falls on a marketing manager who's already juggling trade shows, product launches, and a dozen other priorities. The result? A website that no longer reflects your capabilities, sales collateral that feels disconnected, and marketing that happens only when there’s time for it.
Make what you build impossible to overlook.
At TwoTone Creative, we help manufacturers clarify their message, strengthen their brand, and build marketing systems that support long sales cycles, technical products, and real business growth.
Whether you're selling to engineers, distributors, purchasing managers, contractors, or OEM partners, we help your marketing work as hard as your team does.
You build exceptional products; we help more people understand why they matter.
Technical Marketing Without the Technical Headache
We bridge the gap between engineers and customers by translating your expertise into marketing that buyers actually understand.
Marketing That Supports the Entire Sales Process
Very few manufacturing decisions happen overnight. We help ensure every piece works together to move buyers one step closer to saying yes.
Built for Long-Term Growth
Marketing shouldn't disappear after the trade show ends. We help manufacturers build sustainable marketing systems that continue generating momentum long after a single campaign is over.
Trusted by Companies That Build Great Things
”Working with TwoTone has been a game-changer for our business. Over the last two years, their team has proven to be an absolute wealth of knowledge, acting as a strategic extension of our own team. Whether it’s marketing strategy, website optimization, or content creation, they consistently elevate our raw ideas into something impactful.
Cathryn DunsbergenHandy Industries • Sully, IA
”Thank you so much TwoTone for all of your hard work. Without the team, I don't know how we could get any of our projects done. I 100% recommend TwoTone because they are diligent, kind, trustworthy, and efficient. No matter how big or small the project is, TwoTone takes it on with confidence and care. TwoTone has helped take our brand to the next level with graphic design, a brand new website, social media, and a strategic plan.
Katherine HarringtonWDM Chamber of Commerce • West Des Moines, IA
325,000
+
Ad impressions from conference-related campaigns
19.30
%
Ad engagement rate driving meaningful traffic
”
ClinicNote • Urbandale, IA
Our Award-Winning Manufacturing Marketing Services
Everything your marketing needs. One experienced partner.
As your industrial marketing agency, we help align every part of your marketing so your brand looks as professional as the products you manufacture.
Here's how it works.
1
Book a
Discovery Call
We'll learn about your company, your products, your customers, and where your current marketing is helping—or holding you back.
2
Build the Strategy
Within 24 hours, you'll receive a customized proposal built around your goals (not a one-size-fits-all marketing package).
3
Make it Happen
Our team gets to work executing the strategy while your team gets back to building, selling, and growing your business.
Frequently Asked Questions
What does a manufacturing marketing agency actually do?
Think of us as your outsourced marketing department…without the overhead. We help manufacturers clarify their message, strengthen their brand, and create marketing that actually moves the business forward.
How is marketing for manufacturers different?
Your customers don't buy on impulse. They're comparing suppliers, reviewing specs, and doing their homework long before they ever request a quote. We build marketing that supports the longer, more technical buying journey—not one that's chasing quick clicks.
Can you help explain technical products?
Absolutely. That's one of our favorite challenges. You know your products inside and out. We help translate that expertise into messaging your customers actually understand without dumbing it down.
Do you only work with large manufacturers and OEMs?
Not at all. We've partnered with organizations of all sizes, from growing manufacturers to established industrial brands. Whether you have one marketing person or an entire department, we meet you where you are and help you move forward.
Can TwoTone work with our internal marketing team?
Absolutely. We don't replace your team; we become part of it. Need extra creative horsepower? A new website? Better content? More bandwidth? That's where we come in.
Why hire TwoTone instead of another marketing employee?
Marketing today takes more than one person. Strategy, writing, design, development, video, SEO, advertising, photography. It adds up quickly. With TwoTone, you get an entire team of specialists working together without having to hire an entire department.
Can you support our sales team too?
Definitely. Great marketing should make selling easier. From product brochures and case studies to videos, presentations, and website content, we create tools that help your sales team walk into every conversation with confidence.
