Resources | TwoTone Creative | Des Moines, IA Design Agency

Culture

June 6, 2023

Things to do in Des Moines this summer 2023 (Iowa Edition)

Our team compiled a list of our favorites when it comes to summer in Iowa (especially in Greater Des Moines). Be inspired to make the most of those extra daylight…

twotone

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Business Marketing

June 5, 2023

How can a marketing audit help me?

You should perform regular marketing audits to assess your marketing strategy and effectiveness.

twotone

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Abby Business Culture

May 22, 2023

Why our work culture works

As a lead design manager at TwoTone, I’ve seen all the different things that we’ve tried over the years to make that a reality—with some things working better than others.…

Abby Gorman

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Business Jenny Marketing

March 21, 2023

What is EOS® and how can it be rolled out in business?

EOS® is specifically designed for small to mid-sized businesses looking to grow and develop good foundations and processes. If this sounds like you, we suggest putting your goggles on and…

Jenny Cross

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Business Marketing

December 12, 2022

Have you been burned by a previous agency?

Perhaps you have discovered that hiring an agency is simply a better overall decision for your business. Unfortunately, you’ve probably heard some stories that leave you wondering if you made…

twotone

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Business Culture Jenny

November 28, 2022

8 Lessons from 8 Years in Business

While 8 years isn’t exactly a decade, or really that much time in the grand scheme of things, it’s plenty of time to learn a thing or two.

Jenny Cross

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Melanie Web Design

October 4, 2022

How can I improve my church’s website?

In an age where most of our lives are spent online, it is important for churches to use their websites to the fullest. The simple fact is that other than…

Melanie Van Horn

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Design Digital Design Logo & Branding Melanie

September 30, 2022

5 reasons you need an experienced creative marketing team

Digital marketing has become so complex that expecting someone to juggle design, web, social media, and digital advertising all at once is a recipe for mediocre results. If you want…

Melanie Van Horn

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Marketing Melanie

September 15, 2022

15 things your creative team needs to do

With an effective creative team, you will have everything taken care of from planning to execution and beyond. Is your team covering it all? The following checklist will help you…

Melanie Van Horn

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Logo & Branding Marketing Melanie

August 31, 2022

What are marketing personas and how can they help me find my audience?

Marketing personas help you solve that problem. As broad, composite sketches that represent key groups of people, marketing personas create a clear vision of who you want to reach. You’ll…

Melanie Van Horn

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Business Kristin

August 23, 2022

TwoTone Creative ranks among fastest-growing companies in America

Joining the prestigious Inc. 5000 list this year in spot 962, TwoTone Creative is honored to be recognized.

Kristin Lensing

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Logo & Branding Melanie

August 19, 2022

Brand voice: What is it and how can you find it?

Whether you’re writing a blog on your website or creating a Facebook post, it’s safe to say that the words you use matter.

Melanie Van Horn

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Logo & Branding Marketing

August 15, 2022

How to know it’s time for a rebrand

Going through a rebranding exercise can sound tedious and frustrating, but if done correctly the process of rebranding can often spark necessary growth, creativity, and conversations before your new logo…

twotone

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Digital Design Marketing Melanie

August 12, 2022

How important are Google reviews?

As consumers, we rely on reviews to help us make purchasing decisions. From searching for a new restaurant on a Friday night to finding someone who can do car repairs,…

Melanie Van Horn

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Business Design Kristin Logo & Branding Marketing

August 9, 2022

Which is best: freelancer, agency, or in-house?

When businesses need help with content and design, the first thing many people wonder is: Is it better to hire a freelancer, an agency, or someone in-house?

Kristin Lensing

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Digital Design

July 18, 2022

What is dark mode and how does it impact my email game?

According to a survey by Android Authority, nearly 82% of people use dark mode on their phones, apps, and any other places where it’s available.

twotone

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Chloe Design Logo & Branding Marketing

July 15, 2022

What’s included in a full-service retainer?

So you’re considering a design and marketing retainer, but what does that even mean? What exactly are you getting, and are you getting enough? We can’t speak for everyone, but…

Chloe Spoonemore

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Digital Design Marketing Web Design

July 13, 2022

How should you determine your marketing budget?

To achieve successful (a.k.a. profitable) marketing, you have to approach it with a comprehensive and well-thought-out budget. How else are you supposed to know exactly how much you’ll be allocating…

twotone

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Digital Design Logo & Branding Marketing Web Design

July 13, 2022

Is my website the best it can be?

Creating a website that looks great, produces results, and operates smoothly (or at least without glitches) is easier said than done. And while there’s no such thing as a perfect…

twotone

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Digital Design Marketing Web Design

July 13, 2022

5 ways to target multiple audiences with your website

As a multifaceted business with an equally multifaceted client base, you might find yourself wondering how on earth you’re supposed to cater to more than one audience with just one…

twotone

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Marketing Melanie Web Design

July 6, 2022

4 ways your homepage is losing your audience (and how you can fix it today)

Your homepage is the front door of your business or organization, intended to give your audience a firsthand look at who you are and what you do.

Melanie Van Horn

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Digital Design Marketing

May 16, 2022

Where should you focus your digital marketing budget?

Marketing budgets have continued to change with this trend, with most experts saying that spending between 6-20% of total revenue on marketing efforts is advisable for businesses looking to keep…

twotone

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Logo & Branding

May 9, 2022

Do I need branding guidelines?

Brand guidelines are clearly defined rules communicating how your brand should be represented to your audience and beyond. While every product or service in existence has a brand, not every…

twotone

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Marketing Vanessa Web Design

April 27, 2022

How much does a website cost?

How do you know where your project will land? What drives the pricing up or down? Here are a few factors to think about.

Vanessa Van Gorp

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Grace Marketing

April 27, 2022

What should I look for when hiring an agency?

Great teams have great coaches, right? When you work with a marketing agency, you should be looking for a coach. Someone who can devise a strategy to win, who can…

Grace Stokes

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Digital Design Marketing

April 5, 2022

How do I know if my marketing emails are working?

Sending out emails can be frustrating when you don’t know if they are getting you anywhere, or if you’re reaching anyone. Fortunately, both of these problems can be solved if…

twotone

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Logo & Branding Melanie

April 5, 2022

How much does a logo cost?

Logos are the first thing your target audience uses to define and understand who you are as an organization. But how much do you need to spend to get a…

Melanie Van Horn

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Abby Logo & Branding

April 5, 2022

How do I know if I have a good logo?

Never underestimate the power of a good logo – it does a lot more for business than you expect. But the real question is, how do you know if your…

Abby Gorman

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Business Grace Marketing

April 5, 2022

Should I hire an employee vs. agency?

We’ve heard this question for years and the truth is, hiring an agency might not be the best solution for you depending on your situation. We break down the pros…

Grace Stokes

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Digital Design Mariah Marketing

April 5, 2022

2022 Marketing Trends

Marketing in the digital age is constantly changing. We predict an influx of marketing strategies seeking to create lasting connections with the right audience this year.

Mariah Johannsen

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Copywriting Marketing

April 4, 2022

Is StoryBrand right for me?

The unique thing about StoryBrand marketing is its focus. Other schools of thought regarding marketing are more about your company and less about your ideal customer.

twotone

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Web Design

April 4, 2022

Does my website need video?

Any company can come up with language to draw customers in, but no one can duplicate YOU. Video content gives you an opportunity to market yourself beyond just words on…

twotone

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Logo & Branding Rick

March 31, 2022

What does the branding process look like?

Your logo is not your brand. A brand is a characteristic or group of characteristics that distinguish one company from another. A brand's name, tagline, logo or symbol, design, brand…

Rick Williamson

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Emily Marketing

March 31, 2022

What should my marketing KPIs be?

Your organization’s marketing team is in charge of multiple marketing efforts, but how can you ensure their time, energy, and your organization’s ad dollars are going toward the right campaigns?

Emily Field

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Design Digital Design

February 11, 2022

The 5 Best Super Bowl 2022 Ads

In the world of advertising, the Super Bowl ads are the event of the year. An ad – and its placement during the game – can make or break it…

Jenny Cross

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Business Design Digital Design

January 31, 2022

Dark Mode for Email Marketing: What It Is and How it Impacts Your Email Game

There’s no denying that dark mode has been creating a lot of buzz in the tech world over the past few years. According to one 2020 survey conducted by Android…

twotone

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Business

November 3, 2021

10 Des Moines Businesses to Support this Holiday Season

The holiday season is here again! As you break out your shopping list (and start checking it twice), why not keep your dollars local in Des Moines? Check out a…

Jenny Cross

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Business

October 18, 2021

2021 Holiday Gift Guide

There are so many gift guides out there, but they're often from folks you’ve never heard of. Here’s the list you need from a team you can trust.

Jenny Cross

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Design Web Design

April 22, 2021

Avoid these top 10 mistakes in your church website design

These days, your website is the first impression your church makes on a person – even before they step through the doors for a weekend service. But is your website…

Jenny Cross

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Design Web Design

April 22, 2021

8 Essential Phases of Website Design and Development + Free Guide!

As much as we hope you answered yes to the above question, it may be time for a refresh and redesign! Soooo, what in the world does this mean for…

Jenny Cross

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Business Design Digital Design Web Design

April 21, 2021

10 Principles of Good Church Website Design

In the fast-paced digital world, we’ve said goodbye to the traditional method of church hopping – just showing up to a church without any prior knowledge or context. These days,…

Jenny Cross

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Business Design Web Design

April 15, 2021

6 Steps For Successful Website Design

Here are six simple and straight-to-the-point steps you can take today to help build a better website. 1. Define Goals What is the purpose of your website? Is it to…

Jenny Cross

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Business Design Web Design

February 2, 2021

7 Principles of Good Website Design

Maybe you’re struggling because your current copy is clear but your visuals are outdated. Or maybe your visuals are engaging, but you lack a strong call-to-action. From how good a…

Jenny Cross

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Business Design Digital Design

December 3, 2020

5 signs your church design team (which might be just you) is stressed and 5 tools that can help

Chances are, your church design team is understaffed and overworked. Check out these 5 ways you can manage stress among your church’s design team (and our five favorite tools/habits to…

Jenny Cross

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Business

December 1, 2020

2020 Holiday Gift Guide

There are so many gift guides out there, but they're often from folks you’ve never heard of. Here’s the list you need from a team you can trust.

Jenny Cross

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Business Copywriting Design Melanie

November 25, 2020

How marketing personas can help you find your audience

And it’s arguably the hardest - you don’t want to cut any potential customers out, but you can’t realistically target every single person on the planet. Marketing personas help you…

Melanie Van Horn

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Business

September 14, 2020

TwoTone Creative Moves!

After outgrowing subsequent office locations in Valley Junction and Park Ave, TwoTone Creative has remodeled their newest office location on the second floor of the Somerfield Park building on Mills…

Jenny Cross

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Business Copywriting

July 7, 2020

Elizabeth’s Intern Experience

I’m going to be a junior at Iowa State University this fall, and I’m studying public relations, Spanish, and leadership studies. This summer, I’ve been working on social media engagement,…

Elizabeth Pals

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Design Digital Design

June 26, 2020

Process for Course Creation with TwoTone

Let us help you take the first step! Our process is simple, communicative, and will deliver your knowledge with impact. Here’s the process for course creation with TwoTone Creative! Step…

Jenny Cross

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Design Digital Design

June 26, 2020

4 Mistakes to avoid when starting your online course

Translating your knowledge into a course is hard enough without adding in the complexities of getting it planned, written, designed, recorded, launched, and marketed. Is your heart starting to race…

Jenny Cross

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Design Digital Design Web Design

May 12, 2020

10 Must-Have WordPress Plugins

But finding the right solution for your need can be difficult. Will this install cause a security risk? Will it do what I need it to do? Is this the…

Jenny Cross

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Business Copywriting

April 28, 2020

3 Keys to Clear Copywriting

Ironically enough, many words have been written about how to write good words. After reading many of these books and blogs, it’s clear that there are 3 principles which separate…

Jenny Cross

Love0

Things to do in Des Moines this summer 2023 (Iowa Edition)

How can a marketing audit help me?

Why our work culture works

What is EOS® and how can it be rolled out in business?

Have you been burned by a previous agency?

8 Lessons from 8 Years in Business

How can I improve my church’s website?

5 reasons you need an experienced creative marketing team

15 things your creative team needs to do

What are marketing personas and how can they help me find my audience?

TwoTone Creative ranks among fastest-growing companies in America

Brand voice: What is it and how can you find it?

How to know it’s time for a rebrand

How important are Google reviews?

Which is best: freelancer, agency, or in-house?

What is dark mode and how does it impact my email game?

What’s included in a full-service retainer?

How should you determine your marketing budget?

Is my website the best it can be?

5 ways to target multiple audiences with your website

4 ways your homepage is losing your audience (and how you can fix it today)

3 keys to impactful social accounts for your business

Where should you focus your digital marketing budget?

Do I need branding guidelines?

How much does a website cost?

What should I look for when hiring an agency?

How do I know if my marketing emails are working?

How much does a logo cost?

What should my organization post about on Facebook?

How do I know if I have a good logo?

Should I hire an employee vs. agency?

2022 Marketing Trends

Is StoryBrand right for me?

Does my website need video?

What does the branding process look like?

What should my marketing KPIs be?

Is social media marketing worth the headache?

The 5 Best Super Bowl 2022 Ads

Dark Mode for Email Marketing: What It Is and How it Impacts Your Email Game

How to create an all-encompassing marketing plan for the year

10 Des Moines Businesses to Support this Holiday Season

2021 Holiday Gift Guide

Avoid these top 10 mistakes in your church website design

8 Essential Phases of Website Design and Development + Free Guide!

Southwest Community Church Case Study

10 Principles of Good Church Website Design

6 Steps For Successful Website Design

7 Principles of Good Website Design

5 signs your church design team (which might be just you) is stressed and 5 tools that can help

2020 Holiday Gift Guide

How marketing personas can help you find your audience

5 Most Instagrammable Spots in Des Moines

TwoTone Creative Moves!

DMOS Case Study

Elizabeth’s Intern Experience

Process for Course Creation with TwoTone

4 Mistakes to avoid when starting your online course

2020 Social Media Size Guide

10 Must-Have WordPress Plugins

3 Keys to Clear Copywriting

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