How marketing personas can help you find your audience
And it’s arguably the hardest - you don’t want to cut any potential customers out, but you can’t realistically target every single person on the planet. Marketing personas help you…
Believe it or not, it’s not always enough to provide outstanding service to your clients. In the digital age we’re in, it’s important that your business is Instagrammable. Here’s a…
After outgrowing subsequent office locations in Valley Junction and Park Ave, TwoTone Creative has remodeled their newest office location on the second floor of the Somerfield Park building on Mills…
To make that a reality at TwoTone, we've tried a lot of things over the years, some better than others. Through it all we've created some really cool routines that…
Des Moines Orthopaedic Surgeons The site DMOS was working from had major functionality and design issues due to its age. The time had come to refresh the layout and navigation…
I’m going to be a junior at Iowa State University this fall, and I’m studying public relations, Spanish, and leadership studies. This summer, I’ve been working on social media engagement,…
Let us help you take the first step! Our process is simple, communicative, and will deliver your knowledge with impact. Here’s the process for course creation with TwoTone Creative! Step…
4 Mistakes to avoid when starting your online course
Translating your knowledge into a course is hard enough without adding in the complexities of getting it planned, written, designed, recorded, launched, and marketed. Is your heart starting to race…
Profile photo: at least 180 x 180 pixels Cover photo: at least 820 x 312 pixels Post photo: 1,200 x 630 pixels recommended Profile photo: at least 110 x 110…
Ironically enough, many words have been written about how to write good words. After reading many of these books and blogs, it’s clear that there are 3 principles which separate…
It’s no surprise that studies show that our retention for information greatly increases when we see something being taught as opposed to just reading it. Looking for ideas on how…
Maintaining a level of consistency and recognizability should be the goal as time goes on, and unfortunately this can often cause people to think that a logo can NEVER change.…
WordPress powers 39.5% of the websites on the internet which makes it the most popular content management system (CMS) used today. Although there are other options out there, none of…
In the end you have something that people can use, but it’s often more a collection of various pieces as opposed to a cohesive whole. If you haven’t stopped to…
It’s not just about generating content that looks good. Have you seen a website recently that looks like it was built when dial-up was the only internet option? Was their…
The terminology gained traction in the 2000’s with the widespread use of mobile devices, apps, and websites. Nielsen Norman Group is credited with coining the term UX in the late…
A team building activity that encourages, motivates, and builds trust
Lately a number of personal development books have focused on teaching people how to find their strengths and use them to greatest effect. We ascribe to that philosophy at TwoTone. The…
Basecamp just launched their new branding. I wish that I could happily report our enthusiasm, but alas, that’s not the case. Basecamp is central to our project management and client…
Website Platform Comparison: Squarespace, WordPress, and Shopify
Whether you’re a new business building a site from scratch or an existing business looking for the right platform to take you to the next level, there is no shortage…
7 Questions to Ask Before Hiring a Web Designer + Developer
So having a website that accurately communicates your vision and drives new business is essential. The problem is that building an effective website is easier said than done. As a…
I’ve made my fair share of “bad buys” and also found some really great resources over the years. I am sharing my best picks here in the hopes that you…
An experienced creative team knows how to communicate your brand’s message in a powerful and impactful way to deliver measurable results. But all agencies are not created equal. As a…