In the end you have something that people can use, but it’s often more a collection of various pieces as opposed to a cohesive whole. If you haven’t stopped to…
It’s not just about generating content that looks good. Have you seen a website recently that looks like it was built when dial-up was the only internet option? Was their…
The terminology gained traction in the 2000’s with the widespread use of mobile devices, apps, and websites. Nielsen Norman Group is credited with coining the term UX in the late…
A team building activity that encourages, motivates, and builds trust
Lately a number of personal development books have focused on teaching people how to find their strengths and use them to greatest effect. We ascribe to that philosophy at TwoTone. The…
Basecamp just launched their new branding. I wish that I could happily report our enthusiasm, but alas, that’s not the case. Basecamp is central to our project management and client…
Website Platform Comparison: Squarespace, WordPress, and Shopify
Whether you’re a new business building a site from scratch or an existing business looking for the right platform to take you to the next level, there is no shortage…
7 Questions to Ask Before Hiring a Web Designer + Developer
So having a website that accurately communicates your vision and drives new business is essential. The problem is that building an effective website is easier said than done. As a…
I’ve made my fair share of “bad buys” and also found some really great resources over the years. I am sharing my best picks here in the hopes that you…
An experienced creative team knows how to communicate your brand’s message in a powerful and impactful way to deliver measurable results. But all agencies are not created equal. As a…
Your website is often the first place a new client or customer will interact with your business, and it’s essential to make a good first impression. If you’re feeling unsure…
Our team of creatives has spent hours learning about the newest tools, technologies, and platforms available to help our clients generate leads, fulfill customer requests, and send beautiful, creative, and…
But we all know that’s easier said than done. So I’ll walk you through how I follow this golden rule when it comes to running my business: TwoTone Creative. I…
Haven’t Read Multipliers Yet? Here’s What You Need to Know.
Do you ever read a book that gives you the right terminology to discuss ideas? It’s such a great feeling to have a new vocabulary to express concepts you previously…
Procreate is an amazing tool that can be utilized for designing, sketching, taking notes, and more. One of my absolute favorite things to do in my spare time is learn…
So, you have a new logo and a few brand colors. You’re ready to start implementing your brand’s look and feel across all your platforms, right? Wrong. These elements are…