Marketing in the digital age is constantly changing. We predict an influx of marketing strategies seeking to create lasting connections with the right audience this year.
Dark Mode for Email Marketing: What It Is and How it Impacts Your Email Game
There’s no denying that dark mode has been creating a lot of buzz in the tech world over the past few years. According to one 2020 survey conducted by Android…
How to create an all-encompassing marketing plan for the year
Is your marketing an afterthought? Or is it just not hitting the mark? We understand. As you grow your business (and your brand), your marketing strategy can get lost or…
10 Des Moines Businesses to Support this Holiday Season
The holiday season is here again! As you break out your shopping list (and start checking it twice), why not keep your dollars local in Des Moines? Check out a…
Avoid these top 10 mistakes in your church website design
These days, your website is the first impression your church makes on a person – even before they step through the doors for a weekend service. But is your website…
From Southern Gables Church to Southwest Community Church A long-standing client of ours, Southern Gables Church, recently approached us and asked us to help them rebrand their renamed church. What…
In the fast-paced digital world, we’ve said goodbye to the traditional method of church hopping – just showing up to a church without any prior knowledge or context. These days,…
Here are six simple and straight-to-the-point steps you can take today to help build a better website. 1. Define Goals What is the purpose of your website? Is it to…
Maybe you’re struggling because your current copy is clear but your visuals are outdated. Or maybe your visuals are engaging, but you lack a strong call-to-action. From how good a…
5 signs your church design team (which might be just you) is stressed and 5 tools that can help
Chances are, your church design team is understaffed and overworked. Check out these 5 ways you can manage stress among your church’s design team (and our five favorite tools/habits to…
How marketing personas can help you find your audience
And it’s arguably the hardest - you don’t want to cut any potential customers out, but you can’t realistically target every single person on the planet. Marketing personas help you…
Believe it or not, it’s not always enough to provide outstanding service to your clients. In the digital age we’re in, it’s important that your business is Instagrammable. Here’s a…
After outgrowing subsequent office locations in Valley Junction and Park Ave, TwoTone Creative has remodeled their newest office location on the second floor of the Somerfield Park building on Mills…
To make that a reality at TwoTone, we've tried a lot of things over the years, some better than others. Through it all we've created some really cool routines that…
Des Moines Orthopaedic Surgeons The site DMOS was working from had major functionality and design issues due to its age. The time had come to refresh the layout and navigation…
I’m going to be a junior at Iowa State University this fall, and I’m studying public relations, Spanish, and leadership studies. This summer, I’ve been working on social media engagement,…
Let us help you take the first step! Our process is simple, communicative, and will deliver your knowledge with impact. Here’s the process for course creation with TwoTone Creative! Step…
4 Mistakes to avoid when starting your online course
Translating your knowledge into a course is hard enough without adding in the complexities of getting it planned, written, designed, recorded, launched, and marketed. Is your heart starting to race…
Profile photo: at least 180 x 180 pixels Cover photo: at least 820 x 312 pixels Post photo: 1,200 x 630 pixels recommended Profile photo: at least 110 x 110…
Ironically enough, many words have been written about how to write good words. After reading many of these books and blogs, it’s clear that there are 3 principles which separate…
It’s no surprise that studies show that our retention for information greatly increases when we see something being taught as opposed to just reading it. Looking for ideas on how…
Maintaining a level of consistency and recognizability should be the goal as time goes on, and unfortunately this can often cause people to think that a logo can NEVER change.…
WordPress powers 39.5% of the websites on the internet which makes it the most popular content management system (CMS) used today. Although there are other options out there, none of…
In the end you have something that people can use, but it’s often more a collection of various pieces as opposed to a cohesive whole. If you haven’t stopped to…
It’s not just about generating content that looks good. Have you seen a website recently that looks like it was built when dial-up was the only internet option? Was their…
The terminology gained traction in the 2000’s with the widespread use of mobile devices, apps, and websites. Nielsen Norman Group is credited with coining the term UX in the late…