Things to do in Des Moines this summer 2023 (Iowa Edition)
Our team compiled a list of our favorites when it comes to summer in Iowa (especially in Greater Des Moines). Be inspired to make the most of those extra daylight…
As a lead design manager at TwoTone, I’ve seen all the different things that we’ve tried over the years to make that a reality—with some things working better than others.…
What is EOS® and how can it be rolled out in business?
EOS® is specifically designed for small to mid-sized businesses looking to grow and develop good foundations and processes. If this sounds like you, we suggest putting your goggles on and…
Perhaps you have discovered that hiring an agency is simply a better overall decision for your business. Unfortunately, you’ve probably heard some stories that leave you wondering if you made…
In an age where most of our lives are spent online, it is important for churches to use their websites to the fullest. The simple fact is that other than…
5 reasons you need an experienced creative marketing team
Digital marketing has become so complex that expecting someone to juggle design, web, social media, and digital advertising all at once is a recipe for mediocre results. If you want…
With an effective creative team, you will have everything taken care of from planning to execution and beyond. Is your team covering it all? The following checklist will help you…
What are marketing personas and how can they help me find my audience?
Marketing personas help you solve that problem. As broad, composite sketches that represent key groups of people, marketing personas create a clear vision of who you want to reach. You’ll…
Going through a rebranding exercise can sound tedious and frustrating, but if done correctly the process of rebranding can often spark necessary growth, creativity, and conversations before your new logo…
As consumers, we rely on reviews to help us make purchasing decisions. From searching for a new restaurant on a Friday night to finding someone who can do car repairs,…
When businesses need help with content and design, the first thing many people wonder is: Is it better to hire a freelancer, an agency, or someone in-house?
So you’re considering a design and marketing retainer, but what does that even mean? What exactly are you getting, and are you getting enough? We can’t speak for everyone, but…
To achieve successful (a.k.a. profitable) marketing, you have to approach it with a comprehensive and well-thought-out budget. How else are you supposed to know exactly how much you’ll be allocating…
Creating a website that looks great, produces results, and operates smoothly (or at least without glitches) is easier said than done. And while there’s no such thing as a perfect…
5 ways to target multiple audiences with your website
As a multifaceted business with an equally multifaceted client base, you might find yourself wondering how on earth you’re supposed to cater to more than one audience with just one…
3 keys to impactful social accounts for your business
In today’s landscape, your presence on social platforms is all about putting your expertise and personality on display in the spaces where your audience can engage with you.
Where should you focus your digital marketing budget?
Marketing budgets have continued to change with this trend, with most experts saying that spending between 6-20% of total revenue on marketing efforts is advisable for businesses looking to keep…
Brand guidelines are clearly defined rules communicating how your brand should be represented to your audience and beyond. While every product or service in existence has a brand, not every…
Great teams have great coaches, right? When you work with a marketing agency, you should be looking for a coach. Someone who can devise a strategy to win, who can…
Sending out emails can be frustrating when you don’t know if they are getting you anywhere, or if you’re reaching anyone. Fortunately, both of these problems can be solved if…
Logos are the first thing your target audience uses to define and understand who you are as an organization. But how much do you need to spend to get a…
What should my organization post about on Facebook?
Social media is an ever-changing way to communicate, and it’s not going away. One of the first social media platforms that changed the way we communicate and share information was…
We’ve heard this question for years and the truth is, hiring an agency might not be the best solution for you depending on your situation. We break down the pros…
Marketing in the digital age is constantly changing. We predict an influx of marketing strategies seeking to create lasting connections with the right audience this year.
The unique thing about StoryBrand marketing is its focus. Other schools of thought regarding marketing are more about your company and less about your ideal customer.
Any company can come up with language to draw customers in, but no one can duplicate YOU. Video content gives you an opportunity to market yourself beyond just words on…
Your logo is not your brand. A brand is a characteristic or group of characteristics that distinguish one company from another. A brand's name, tagline, logo or symbol, design, brand…
Your organization’s marketing team is in charge of multiple marketing efforts, but how can you ensure their time, energy, and your organization’s ad dollars are going toward the right campaigns?
You know that to achieve your business goals, you need to incorporate social media into your marketing strategy. Unfortunately, it can be difficult to know if what you’re doing is…
Dark Mode for Email Marketing: What It Is and How it Impacts Your Email Game
There’s no denying that dark mode has been creating a lot of buzz in the tech world over the past few years. According to one 2020 survey conducted by Android…
How to create an all-encompassing marketing plan for the year
Is your marketing an afterthought? Or is it just not hitting the mark? We understand. As you grow your business (and your brand), your marketing strategy can get lost or…
10 Des Moines Businesses to Support this Holiday Season
The holiday season is here again! As you break out your shopping list (and start checking it twice), why not keep your dollars local in Des Moines? Check out a…
Avoid these top 10 mistakes in your church website design
These days, your website is the first impression your church makes on a person – even before they step through the doors for a weekend service. But is your website…
From Southern Gables Church to Southwest Community Church A long-standing client of ours, Southern Gables Church, recently approached us and asked us to help them rebrand their renamed church. What…
In the fast-paced digital world, we’ve said goodbye to the traditional method of church hopping – just showing up to a church without any prior knowledge or context. These days,…
Here are six simple and straight-to-the-point steps you can take today to help build a better website. 1. Define Goals What is the purpose of your website? Is it to…
Maybe you’re struggling because your current copy is clear but your visuals are outdated. Or maybe your visuals are engaging, but you lack a strong call-to-action. From how good a…
5 signs your church design team (which might be just you) is stressed and 5 tools that can help
Chances are, your church design team is understaffed and overworked. Check out these 5 ways you can manage stress among your church’s design team (and our five favorite tools/habits to…
How marketing personas can help you find your audience
And it’s arguably the hardest - you don’t want to cut any potential customers out, but you can’t realistically target every single person on the planet. Marketing personas help you…
Believe it or not, it’s not always enough to provide outstanding service to your clients. In the digital age we’re in, it’s important that your business is Instagrammable. Here’s a…
After outgrowing subsequent office locations in Valley Junction and Park Ave, TwoTone Creative has remodeled their newest office location on the second floor of the Somerfield Park building on Mills…
Des Moines Orthopaedic Surgeons The site DMOS was working from had major functionality and design issues due to its age. The time had come to refresh the layout and navigation…
I’m going to be a junior at Iowa State University this fall, and I’m studying public relations, Spanish, and leadership studies. This summer, I’ve been working on social media engagement,…
Let us help you take the first step! Our process is simple, communicative, and will deliver your knowledge with impact. Here’s the process for course creation with TwoTone Creative! Step…
4 Mistakes to avoid when starting your online course
Translating your knowledge into a course is hard enough without adding in the complexities of getting it planned, written, designed, recorded, launched, and marketed. Is your heart starting to race…
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Ironically enough, many words have been written about how to write good words. After reading many of these books and blogs, it’s clear that there are 3 principles which separate…