Client
Koopman Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support.
CASE STUDY
Koopman Roofing
Full-Service Retainer, Individual Projects, Digital Marketing, Social Media
Challenge
Koopman Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines metro.
Solution
TwoTone Creative revamped the Koopman Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.
Client
Koopman Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support.
Challenge
Koopman Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines metro.
Solution
TwoTone Creative revamped the Koopman Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.
Services Provided:
- Website Design and Development
- Graphic Design
- Content Marketing
- Lead Generators
- Digital & Traditional Marketing
- Social Media
- Video Production and Editing
- CRM and Custom Forms Set-Up
- Presentations / Slide Decks
Services Provided:
- Website Design and Development
- Graphic Design
- Content Marketing
- Lead Generators
- Digital & Traditional Marketing
- Social Media
- Video Production and Editing
- CRM and Custom Forms Set-Up
- Presentations / Slide Decks
Results
Through tailored marketing, optimized brand and digital platforms, and lead generation campaigns, TwoTone helped Koopman launch and succeed in strategic residential and commercial roofing expansion.
592
%
Increase in website sessions from 2022-2024
684
%
Increase in website users from 2022-2024
1380
%
Average weekly ROAS in 2024
OUR WORK
OUR WORK
OUR WORK
OUR WORK
OUR WORK
Website
We designed a clean, conversion-focused site with intuitive navigation, strong calls to action, and a clear path for every user.
We started working with TwoTone just over a year ago and they have revolutionized our marketing, branding, and overall presence to our customers and prospects. They are the greatest group of people to work with because they are smart, friendly, responsive, and a company you can really trust with your image. They listen well and take input from us and turn it into world-class content for all to see. They have quickly become one of our most trusted partners and I highly recommend them to anyone looking for help in today's "influencer" culture. We love TwoTone!
ROGER DEWAARD
Owner + CEO
”“We started working with TwoTone just over a year ago and they have revolutionized our marketing, branding, and overall presence to our customers and prospects. They are the greatest group of people to work with because they are smart, friendly, responsive, and a company you can really trust with your image. They listen well and take input from us and turn it into world-class content for all to see. They have quickly become one of our most trusted partners and I highly recommend them to anyone looking for help in today's "influencer" culture. We love TwoTone!”
Roger DeWaardOwner + CEO
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