CASE STUDY

Handy Industries

Email Marketing, Digital Advertising, Website Design

Client

Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.

Challenge

Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.

Solution

TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like the Hawk Hold Tie-Down System, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.

Client

Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.

Challenge

Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.

Solution

TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like Hawk Hold, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.

Services Provided:

  • Email Marketing
  • Digital Advertising
  • Website Design
  • Branding
  • Social Media
  • Copywriting
  • Graphic Design
  • Videography
  • Photography

Services Provided:

  • Email Marketing
  • Digital Advertising
  • Website Design
  • Branding
  • Social Media
  • Copywriting
  • Graphic Design
  • Videography
  • Photography

Results

Handy’s revamped marketing strategy delivered measurable wins across every channel, turning digital engagement into real-world sales and strengthening their connection with customers nationwide.

5,343
%
Return on Assets (ROA)

In 2004

1.30
K
Items added to cart

from email marketing*

5.30
M
Ad impressions

61K ad clicks and 2.7K conversions

219
K
Website sessions*
582
%
Increase in orders*
4.40
M
Social media impressions

+257.4% compared to the previous period

*Since TwoTone partnership launch (December 2023–May 2025)

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website Design

Sale landing pages and a product filtering system designed to drive more clicks and conversions.

View Website

Social Media

Strategic content that builds reach and engagement.

Branding

Strong visuals for Handy’s newest product lines.

Copywriting

Bold messaging that speaks Handy’s language: no fluff needed.

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