CASE STUDY

Perfect Paver

Client

Perfect Paver Co specializes in hardscape repair and restoration, serving residential and commercial clients across five states. Known for their proprietary process and product, they’ve built a reputation for restoring patios, driveways, pool decks, and other outdoor spaces with precision and long-term results.

Challenge

Perfect Paver Co offered multiple services across several regions, but their messaging and digital presence felt scattered. They needed a way to clearly communicate their process, improve search visibility in multiple markets, and support ongoing growth with cohesive ads, design, and marketing materials.

Solution

TwoTone delivered a full-scale marketing system built to scale and grow. We completely restructured and redesigned Perfect Paver Co’s website to better organize services and locations, implemented a strong SEO strategy to increase organic visibility, and created graphics and visuals for high-performing ads. We also developed a brand guide and designed various print materials and product packaging: bringing consistency across every touchpoint.

Services Provided:

  • Branding
  • Brand Messaging
  • Content Strategy & Development
  • Full-Service Retainer
  • Graphic Design
  • Packaging Design
  • Search Engine Optimization (SEO)
  • Videography & Editing
  • Website Design & Development

Services Provided:

  • Branding
  • Brand Messaging
  • Content Strategy & Development
  • Full-Service Retainer
  • Graphic Design
  • Packaging Design
  • Search Engine Optimization (SEO)
  • Videography & Editing
  • Website Design & Development

Results

Through a new, strategic digital presence, we helped Perfect Paver Co increase visibility, generate stronger leads, and support continued growth across multiple markets.

Before and after local SEO results showing Google Business Profile ranking improvements across the Chicago area.

327
K+
Website sessions

86% increase over the previous period*

15.1
K
Keywords ranking on Google

202% increase over the previous period**

90
%
Increase in new website visitors

266K total: increase compared to previous period*

995
K
Organic search impressions

946% increase over the previous period**

7
/7
Locations ranking in top 3 for local SEO

As of June 2026, based on average keyword ranking in Search Atlas

1283
%
Increase in organic search clicks to website

8.3K clicks total: increase compared to previous period**

*Data from April 2025–June 2026, since beginning TwoTone partnership
**Data from January–June 2026

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website & SEO

Branding & Identity

Video

Step-by-step video that clearly walks through the Perfect Paver Process.

Digital Ads

Packaging & Print Design

“This team creates amazing products and takes the time to truly understand their customers, bringing their visions to life. Our account manager, Emily Biedenfeld, along with other talented team members, has been amazing to work with. Thank you for the marketing materials and website! We look forward to continuing this journey together.”

Ruben OrtizPresident, Perfect Paver Co
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