Bank Midwest is a community-focused financial institution serving Iowa, Minnesota, and South Dakota for more than 140 years. Grounded in Midwestern values, the bank combines long-standing relationships with modern financial services to support individuals, businesses, and agricultural communities.
Bank Midwest’s digital experience had grown fragmented across multiple service areas—banking, lending, insurance, and investments—making navigation and messaging inconsistent. At the same time, the organization needed unified support for both internal and external communications, including guiding customers through a major transition as a previously distinct bank was integrated into the Bank Midwest brand.
TwoTone partnered with Bank Midwest as an ongoing creative and marketing resource. We helped build SEO authority through a comprehensive and modernized website structure, ensured brand consistency across digital and print, and supported brand storytelling through video and content development. Every deliverable balanced creativity with the precision and compliance required in the financial industry.
Bank Midwest is a community-focused financial institution serving Iowa, Minnesota, and South Dakota for more than 140 years. Grounded in Midwestern values, the bank combines long-standing relationships with modern financial services to support individuals, businesses, and agricultural communities.
Bank Midwest’s digital experience had grown fragmented across multiple service areas—banking, lending, insurance, and investments—making navigation and messaging inconsistent. At the same time, the organization needed unified support for both internal and external communications, including guiding customers through a major transition as a previously distinct bank was integrated into the Bank Midwest brand.
TwoTone partnered with Bank Midwest as an ongoing creative and marketing resource. We helped build SEO authority through a comprehensive and modernized website structure, ensured brand consistency across digital and print, and supported brand storytelling through video and content development. Every deliverable balanced creativity with the precision and compliance required in the financial industry.
Through our partnership, Bank Midwest saw measurable momentum across website, social, and SEO data. Social reach increased 50%, #1-ranking keywords grew 87.5%, and thousands of users took action through the new website and Bank Midwest’s Google Business Profiles.
in average engagement time per session on new website
of primary CTA “Open an Account” in the first 90 days
*Results from December 2025–June 2026
in social engagement
in social reach
in social followers
*Results from February 2026–August 2026
in #1-ranking keywords
in Google Business Profile impressions from 7,221 to 8,702 across the 11 reported profiles
in website clicks from Google Business Profiles from 1,377 to 1,893
in direction requests from 421 to 628
Unified website structure and content designed for usability and long-term SEO growth.
Real customers sharing their stories of trust and partnership with Bank Midwest through professional videography.
Let’s create something remarkable together.
4800 Mills Civic Pkwy Suite 204
West Des Moines, IA 50265
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Call or text us! 515.864.6657
© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
