CASE STUDY

Home Sweet Cone

Branding, Website Design, Video Production
Home Sweet Cone shake in cup with blue straw and branded cup showcasing premium ice cream flavors.
Spinning ice cream cone showcasing Home Sweet Cone's premium flavors and homemade ice cream.
Children enjoying homemade ice cream at Home Sweet Cone shop.
Map of the United States highlighting Waukee and West Des Moines, Iowa, representing Home Sweet Cone's location.

Client

Home Sweet Cone is a locally owned ice cream shop, serving homemade flavors inspired by childhood memories and the joy of sharing a delicious scoop.

Challenge

Home Sweet Cone needed a fresh brand identity and a website that effectively told their story and highlighted their incredible lineup of more than 50 premium flavors.

Solution

TwoTone created a full brand system that gave Home Sweet Cone a clear, consistent look across all platforms. We designed a logo, color palette, and supporting visuals that feel approachable and unique to their story.

The custom website was built to be both functional and engaging. It features fast-loading pages, mobile-friendly design, and an easy-to-use flavor menu that helps customers quickly explore their options. High-quality video and photography were added to showcase the product in a way that feels real and crave-worthy.

Client

Home Sweet Cone is a locally owned ice cream shop, serving homemade flavors inspired by childhood memories and the joy of sharing a delicious scoop.

Challenge

Home Sweet Cone needed a fresh brand identity and a website that effectively told their story and highlighted their incredible lineup of more than 50 premium flavors.

Solution

TwoTone created a full brand system that gave Home Sweet Cone a clear, consistent look across all platforms. We designed a logo, color palette, and supporting visuals that feel approachable and unique to their story.

The custom website was built to be both functional and engaging. It features fast-loading pages, mobile-friendly design, and an easy-to-use flavor menu that helps customers quickly explore their options. High-quality video and photography were added to showcase the product in a way that feels real and crave-worthy.

Map of the United States highlighting Waukee and West Des Moines, Iowa, representing Home Sweet Cone's location.

Services Provided:

  • Branding and Identity
  • Website Design
  • Website Development
  • Product Photography
  • Video Production
Home Sweet Cone website mockup on smartphones showcasing flavor menu and custom orders.

Services Provided:

  • Branding and Identity
  • Website Design
  • Website Development
  • Product Photography
  • Video Production
Home Sweet Cone website mockup on smartphones showcasing flavor menu and custom orders.

Results

TwoTone launched a full-scale rebrand and custom website—complete with eye-catching photos and video. In the end, Home Sweet Cone emerged with an engaging and memorable identity, elevating their presence both in-store and online.

84,432
Website sessions

Between December 2023 and March 2025

60,196
Website users

Between December 2023 and March 2025

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Branding

Created a distinct identity, setting Home Sweet Cone apart while capturing its nostalgic feel.

Website Design

Developed an engaging website where customers can easily navigate flavors and ordering.

View Website

Product Photography

Captured individual photos of 50+ unique ice cream flavors.

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