CASE STUDY:

First Baptist Atlanta

Website Design & Development, Event Marketing, Full-Service Retainer

Client

Founded in 1848, First Baptist Atlanta (FBA) is one of the most influential churches in the country—known for its national footprint, legacy of ministry excellence, and prominent pastoral leadership.

Challenge

First Baptist Atlanta needed a website that reflected both the excellence of their ministry and the scope of their impact. Their existing site had become outdated—difficult to navigate, visually cluttered, and no longer aligned with the church’s high standards. They needed more than a design refresh—they needed a true ministry partner with the skill to get the job done.

In addition to a complete web overhaul, they also needed consistent creative support across other channels and ministries.

Solution

TwoTone rebuilt the FBA website from the ground up. Our team made multiple trips to Atlanta to collaborate in person with church leadership and capture photos and videos that brought the Sunday experience to life. The result is a traditional, yet modern website that honors FBA’s legacy while positioning them for continued growth.

Alongside the website, we supported FBA with graphic design, branding, social media, email campaigns, digital ads, and event marketing—helping every strategic touchpoint feel unified and worthy of FBA’s legacy.

Client

Founded in 1848, First Baptist Atlanta (FBA) is one of the most influential churches in the country—known for its national footprint, legacy of ministry excellence, and prominent pastoral leadership.

Challenge

First Baptist Atlanta needed a website that reflected both the excellence of their ministry and the scope of their impact. Their existing site had become outdated—difficult to navigate, visually cluttered, and no longer aligned with the church’s high standards. They needed more than a design refresh—they needed a true ministry partner with the skill to get the job done.

In addition to a complete web overhaul, they also needed consistent creative support across other channels and ministries.

Solution

TwoTone rebuilt the FBA website from the ground up. Our team made multiple trips to Atlanta to collaborate in person with church leadership and capture photos and videos that brought the Sunday experience to life. The result is a traditional, yet modern website that honors FBA’s legacy while positioning them for continued growth.

Alongside the website, we supported FBA with graphic design, branding, social media, email campaigns, digital ads, and event marketing—helping every strategic touchpoint feel unified and worthy of FBA’s legacy.

Services Provided:

  • Website Design
  • Website Development
  • Content Strategy
  • Videography
  • Video Editing
  • Photography
  • Graphic Design
  • Social Media
  • Email Design
  • Branding
  • Event Marketing
  • Digital Advertising
  • Traditional Marketing
  • Full-Service Retainer

Results

First Baptist Atlanta now has a website they’re proud to share—one that captures the excellence of their ministry and provides a streamlined path for users to engage with the church. Combined with a full-scale marketing push, FBA’s digital presence is no longer a barrier. It’s a bold and effective tool for outreach, engagement, and growth.

41
Custom pages
103
Organic social media impressions for Easter 2025
23
Website impressions over the 2024 Christmas season
1,700
Kids in attendance at FBA’s Eggstravaganza event—far exceeding their goal of 1,000
51.4
Average open rate for FBA emails, compared to 41.76% industry average

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Website Design

Wrote and refined page copy to ensure every message aligned with the church’s mission and audience. Strategic design optimized for engagement and usability.

View New Website

Event Marketing

Partnered with internal team to drive compelling campaigns for Christmas and Easter events.

Branding

Established a welcoming brand identity for FBA’s café, Rotunda Market.

Our church had been attempting to get a new website built for two years and kept running into roadblocks. I found TwoTone Creative through a recommendation from a sister church and after meeting with Jenny the first time, I knew I had found the company we needed to finally get the website completed.

While working through the process of building our website, we asked for assistance with many other projects across multiple ministry areas. They are no longer the “company” we hired to build our website, they have truly become a partner in ministry with our church.

Jenny understands our brand and desire to do things “our” way, and she does a great job of pushing us to think outside the box without losing focus on our desire to be who we are.

I am thankful we found TwoTone and so grateful for their partnership. I know we have many great days and projects ahead.

PASTOR MICAH HAMRICK

Executive Director of Campus Operations

”"Our church had been attempting to get a new website built for two years and kept running into roadblocks. I found TwoTone Creative through a recommendation from a sister church and after meeting with Jenny the first time, I knew I had found the company we needed to finally get the website completed.

While working through the process of building our website, we asked for assistance with many other projects across multiple ministry areas. They are no longer the “company” we hired to build our website, they have truly become a partner in ministry with our church.

Jenny understands our brand and desire to do things “our” way, and she does a great job of pushing us to think outside the box without losing focus on our desire to be who we are.

I am thankful we found TwoTone and so grateful for their partnership. I know we have many great days and projects ahead."

PASTOR MICAH HAMRICKExecutive Director of Campus Operations

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