CASE STUDY:

Handy Industries

Email Marketing, Digital Advertising, Website Design
handy vertical at TwoTone Creative
handy lift at TwoTone Creative
joel working at TwoTone Creative
handy map updated at TwoTone Creative

Client

Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.

Challenge

Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.

Solution

TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like the Hawk Hold Tie-Down System, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.

Client

Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.

Challenge

Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.

Solution

TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like Hawk Hold, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.

handy map updated at TwoTone Creative

Services Provided:

  • Email Marketing
  • Digital Advertising 
  • Website Design 
  • Branding
  • Social Media
  • Copywriting 
  • Graphic Design
  • Videography
  • Photography
handy phone mockups 2 at TwoTone Creative

Services Provided:

  • Email Marketing
  • Digital Advertising 
  • Website Design 
  • Branding
  • Social Media
  • Copywriting 
  • Graphic Design
  • Videography
  • Photography
handy phone mockups 2 at TwoTone Creative

Results

Handy’s revamped marketing strategy delivered measurable wins across every channel, turning digital engagement into real-world sales and strengthening their connection with customers nationwide.

5,343
%
Return on Assets (ROA) in 2024
1.3
K
Items added to cart from email marketing*
5.3
M
Ad impressions

61K ad clicks and 2.7K conversions

219
K
Website sessions*
582
%
Increase in orders*
4.4
M
Social media impressions

+257.4% compared to previous period

*Since TwoTone partnership launch (December 2023–May 2025)

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website Design

Sale landing pages and a product filtering system designed to drive more clicks and conversions.

handy website sale at TwoTone Creative
handy website product at TwoTone Creative
View Website

Social Media

Strategic content that builds reach and engagement.

Branding

Strong visuals for Handy’s newest product lines.

hyphenated logo 2048x1260 1 at TwoTone Creative
snowman logo red at TwoTone Creative

Copywriting

Bold messaging that speaks Handy’s language: no fluff needed.

tt outline logo 02 at TwoTone Creative

Ready to transform your strategy?

Book a free 30-minute Discovery Call with usin-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.

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