Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.
Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.
TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like the Hawk Hold Tie-Down System, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.
Handy Industries builds shop equipment, lifts, and accessories that stand the test of time. Made with tough domestic steel and American craftsmanship, Handy is trusted by mechanics, DIY-ers, and dealers who know their gear can’t afford to fail.
Handy’s products are rock-solid—but their marketing didn’t pack the same punch. They needed a marketing strategy as strong as steel, and a partner to deliver it. The goal: sharpen their brand, modernize their website, and fuel growth through email, ads, and social that speak to hard-working Americans nationwide.
TwoTone Creative rolled out a full-scale marketing overhaul built for grit and growth. We built landing pages to drive sales, developed bold branding for new product lines like Hawk Hold, and launched a multi-channel plan to deliver results. From email blasts that sell to ads that cut through the noise, every piece was built to match Handy’s reputation: reliable, powerful, and made to last.
Handy’s revamped marketing strategy delivered measurable wins across every channel, turning digital engagement into real-world sales and strengthening their connection with customers nationwide.
61K ad clicks and 2.7K conversions
+257.4% compared to previous period
*Since TwoTone partnership launch (December 2023–May 2025)
Sale landing pages and a product filtering system designed to drive more clicks and conversions.
Strong visuals for Handy’s newest product lines.
Sharp, clear campaigns that connect with Handy’s audience.
Creative that stands out and sells.
Authentic, hard-hitting photography showcasing the craftsmanship and power behind every Handy product.
Produced striking video content for social media, advertisements and the website.
Bold messaging that speaks Handy’s language: no fluff needed.
Book a free 30-minute Discovery Call with us—in-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.
Social Media
Strategic content that builds reach and engagement.