CASE STUDY:

Apex Dental

apex dental at TwoTone Creative
apex mindy 1 at TwoTone Creative
apex dental at TwoTone Creative
apex mindy 1 at TwoTone Creative
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Client

Apex Dental, located in West Des Moines, is a high-growth dental practice specializing in full arch replacement, dental implants, dentures, and wisdom teeth procedures. Led by Dr. Brad and Dr. Mindy, Apex Dental is known for advanced procedures and a patient-first experience.

Challenge

Apex Dental had strong clinical expertise and growth ambitions, but their marketing systems weren’t fully optimized for scale.

They needed:

  • A modern website that reflected the level of care they provide
  • Stronger SEO authority in a competitive market
  • Clear tracking of revenue from digital efforts
  • More predictable lead generation
  • A better customer journey from inquiry to appointment
  • Strategic focus across procedures like Full Arch, Dentures, and Wisdom Teeth

The goal wasn’t just more traffic. It was measurable revenue growth.

Solution

TwoTone partnered with Apex Dental to build a scalable, revenue-focused marketing engine — not just campaigns.

Instead of a separate $46,000 website build, we completed a full website redesign within their retainer structure — then layered in SEO, paid advertising, automation, and tracking clarity.

We aligned strategy around three core pillars:

  1. Platform Strength (Website + SEO)
  2. Predictable Lead Generation (Google Ads + Retargeting)
  3. Conversion Optimization (Email automation + patient journey mapping)

Every tactic was tied to measurable growth.

Client

Apex Dental, located in West Des Moines, is a high-growth dental practice specializing in full arch replacement, dental implants, dentures, and wisdom teeth procedures. Led by Dr. Brad and Dr. Mindy, Apex Dental is known for advanced procedures and a patient-first experience.

Challenge

Apex Dental had strong clinical expertise and growth ambitions, but their marketing systems weren’t fully optimized for scale.

They needed:

  • A modern website that reflected the level of care they provide
  • Stronger SEO authority in a competitive market
  • Clear tracking of revenue from digital efforts
  • More predictable lead generation
  • A better customer journey from inquiry to appointment
  • Strategic focus across procedures like Full Arch, Dentures, and Wisdom Teeth

The goal wasn’t just more traffic. It was measurable revenue growth.

Solution

TwoTone partnered with Apex Dental to build a scalable, revenue-focused marketing engine — not just campaigns.

Instead of a separate $46,000 website build, we completed a full website redesign within their retainer structure — then layered in SEO, paid advertising, automation, and tracking clarity.

We aligned strategy around three core pillars:

  1. Platform Strength (Website + SEO)
  2. Predictable Lead Generation (Google Ads + Retargeting)
  3. Conversion Optimization (Email automation + patient journey mapping)

Every tactic was tied to measurable growth.

wdm map at TwoTone Creative

Services Provided

  • Full-Service Retainer
  • Website Design & Enhancements
  • SEO Strategy & Authority Building
  • Social Media
  • Google Ads Optimization
  • Retargeting Ads
  • KPI Dashboard & Analytics Reporting
  • Email Automations
  • Video Production
  • Photography & Headshots
  • Graphic Design
  • Print Mailers
  • Branding Guidelines
  • Strategic Growth Consulting
Apex 14 at TwoTone Creative

Services Provided:

  • Full-Service Retainer
  • Website Design & Enhancements
  • SEO Strategy & Authority Building
  • Social Media
  • Google Ads Optimization (Full Arch, Dentures, Wisdom Teeth, Implants, General)
  • Retargeting Ads
  • KPI Dashboard & Analytics Reporting
  • Email Automations (Paperwork + Appointment Requests)
  • Video Production (Homepage + Hybridge animations)
  • Photography & Headshots
  • Graphic Design
  • Print Mailers
  • Branding Guidelines
  • Strategic Growth Consulting
Apex 14 at TwoTone Creative

Results

Revenue & Consult Growth

1,152 leads, 154 consults, 402 total appointments across 4 services (Full Arch, Dental Implants, Dentures, Wisdom Teeth)

Customer Journey Optimization

We created a mapped patient journey to increase paperwork completion and improve conversion rates. Email performance exceeded industry benchmarks.

That clarity created operational efficiency and better patient follow-through.

Platform & Brand Growth

We refreshed and recreated Hybridge videos and enhanced homepage visuals to better communicate procedure value.

Beyond campaigns, we supported

  • Assisted living and retirement partnerships
  • High school wisdom teeth partnerships
  • Phone scripts
  • Lead generator concepts
  • Full marketing strategy for key procedures
19.47
K
website sessions

+49% increase*

15.37
K
users

+58% increase*

1.46
K
form fills

+58% increase*

1.32
K
ranking keywords

+3.5% increase*

400
backlinks
49
%
website and SEO growth
90.5
%
open rate

Industry avg: 21.72%

38.1
%
ranking keywords

Industry avg: 4%

*Stats shows are since the November website launch

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website & SEO

A full website rebuild completed inside the retainer, followed by ongoing SEO authority building and position tracking.

Paid Advertising and Email Automation

Optimized Google Ads campaigns across multiple service lines with clear revenue attribution and retargeting layers.

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