Full-Service Retainer, Website Design, SEO, Digital Advertising, Strategy, Video Production, Email Automation, Branding
Apex Dental, located in West Des Moines, is a high-growth dental practice specializing in full arch replacement, dental implants, dentures, and wisdom teeth procedures. Led by Dr. Brad and Dr. Mindy, Apex Dental is known for advanced procedures and a patient-first experience.
Apex Dental had strong clinical expertise and growth ambitions, but their marketing systems weren’t fully optimized for scale.
They needed:
The goal wasn’t just more traffic. It was measurable revenue growth.
TwoTone partnered with Apex Dental to build a scalable, revenue-focused marketing engine — not just campaigns.
Instead of a separate $46,000 website build, we completed a full website redesign within their retainer structure — then layered in SEO, paid advertising, automation, and tracking clarity.
We aligned strategy around three core pillars:
Every tactic was tied to measurable growth.
Apex Dental, located in West Des Moines, is a high-growth dental practice specializing in full arch replacement, dental implants, dentures, and wisdom teeth procedures. Led by Dr. Brad and Dr. Mindy, Apex Dental is known for advanced procedures and a patient-first experience.
Apex Dental had strong clinical expertise and growth ambitions, but their marketing systems weren’t fully optimized for scale.
They needed:
The goal wasn’t just more traffic. It was measurable revenue growth.
TwoTone partnered with Apex Dental to build a scalable, revenue-focused marketing engine — not just campaigns.
Instead of a separate $46,000 website build, we completed a full website redesign within their retainer structure — then layered in SEO, paid advertising, automation, and tracking clarity.
We aligned strategy around three core pillars:
Every tactic was tied to measurable growth.
1,152 leads, 154 consults, 402 total appointments across 4 services (Full Arch, Dental Implants, Dentures, Wisdom Teeth)
We created a mapped patient journey to increase paperwork completion and improve conversion rates. Email performance exceeded industry benchmarks.
That clarity created operational efficiency and better patient follow-through.
We refreshed and recreated Hybridge videos and enhanced homepage visuals to better communicate procedure value.
Beyond campaigns, we supported
+49% increase*
+58% increase*
+58% increase*
+3.5% increase*
Industry avg: 21.72%
Industry avg: 4%
*Stats shows are since the November website launch
A full website rebuild completed inside the retainer, followed by ongoing SEO authority building and position tracking.
Optimized Google Ads campaigns across multiple service lines with clear revenue attribution and retargeting layers.
Book a free 30-minute Discovery Call with us—in-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.
Video Production
Created engaging video content, including homepage hero videos, hybrid animations, social media reels, and procedure explainers.