Wave is a national audio, video, lighting, and acoustics (AVL) firm that designs and integrates custom systems for churches and other organizations. Houses of worship make up roughly 85–90% of its current audience, with additional work in education, entertainment, and commercial spaces. Wave differentiates itself through deep ministry experience, 20 years in the industry, and in-house expertise across AVL disciplines, particularly audio and acoustics.
Wave needed its brand and website messaging to more clearly communicate what makes the company different in an industry filled with cookie-cutter solutions. Their expertise goes beyond installing equipment: they listen to clients, design around the specific needs of a space, understand the realities of ministry, and prioritize responsible stewardship of project budgets. The challenge was translating those strengths into clear, concise messaging that would resonate with both technical gatekeepers and organizational decision-makers.
TwoTone Creative partnered with Wave to clarify its brand positioning and better communicate the expertise behind its custom approach. We developed a StoryBrand messaging framework centered on Wave’s technical expertise, ministry experience, and commitment to stewardship, then applied it across a new lead-generation website and firm profile. The result gives Wave a clear, cohesive way to communicate its value, guide prospective clients, and support growth across its core and emerging markets.
Wave now has a clearer, more cohesive brand presence that communicates what sets the company apart, simplifies the path from discovery to engagement, and gives the sales team stronger tools to communicate its value. The updated website and firm profile position Wave to better reach its core house-of-worship audience while supporting growth into new markets.
June–August 2026
933 engaged sessions in the first 90 days
June–August 2026
“Connect With Wave” clicks in the first 90 days
158.35% increase in the first 90 days
Designed a modern lead-generation website that clearly communicates Wave’s AVL expertise and guides prospects toward a Discovery Call.
Refined Wave’s brand positioning and messaging primarily for the new website, highlighting its custom approach, technical expertise, and ministry experience. We also carried that messaging into a new firm profile to give Wave a consistent way to communicate its value to prospective clients and partners.
Created professional collateral to support outreach, membership, and local connections.
“This team is top-notch! Throughout both our branding refresh and new website build, TwoTone produced results we've been extremely proud to showcase. And we've heard how fresh everything looks and feels from our clients as well. Not to mention their guidance helping our team dig down into who we are as an organization. TwoTone is truly part of our team and we're extremely grateful for them!”
Ryan Barger
Let’s create something remarkable together.
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West Des Moines, IA 50265
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© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
