Client
Nancy Ray is writer, podcaster, and mother who hosts the Work and Play with Nancy Ray podcast, providing practical resources to help women leave a faith-filled, purposeful legacy in every season of life.
CASE STUDY:
Nancy Ray
Challenge
Nancy was transitioning away from her longtime photography business and into the Work and Play Podcast. She sought to establish the Work and Play brand while keeping content cohesive across her podcast, courses, and social media platforms.
Solution
TwoTone helped Nancy establish a consistent and cohesive brand and online presence, managing the upload and promotion of her podcast on various social media platforms. Our team also designed print assets, emails, social media content, and a media kit, and conducted a communication audit to refresh her messaging and brand voice. Through these efforts, TwoTone helped Nancy Ray connect with her audience, allowing her to continue equipping women in all seasons of life.
Client
Nancy Ray is writer, podcaster, and mother who hosts the Work and Play with Nancy Ray podcast, providing practical resources to help women leave a faith-filled, purposeful legacy in every season of life.
Challenge
Nancy was transitioning away from her longtime photography business and into the Work and Play Podcast. She sought to establish the Work and Play brand while keeping content cohesive across her podcast, courses, and social media platforms.
Solution
TwoTone helped Nancy establish a consistent and cohesive brand and online presence, managing the upload and promotion of her podcast on various social media platforms. Our team also designed print assets, emails, social media content, and a media kit, and conducted a communication audit to refresh her messaging and brand voice. Through these efforts, TwoTone helped Nancy Ray connect with her audience, allowing her to continue equipping women in all seasons of life.
Services Provided
- Full-Service Retainer
- Content Strategy
- Print Design
- Social Media
- Website Design & Development
- Video Editing
Services Provided:
- Full-Service Retainer
- Content Strategy
- Print Design
- Social Media
- Website Design & Development
- Video Editing
Results
TwoTone Creative’s partnership helped Nancy Ray significantly grow her podcast and social media audience, reaching more women with tools and resources to equip them for every season of life.
Grew audience to
36,126
Instagram Followers
Increased by 1,234 followers
May–December 2023
Averaged
24,036
Monthly Podcast Downloads
Most Downloads: August 2023 - 31,126
May–December 2023
OUR WORK
OUR WORK
OUR WORK
OUR WORK
OUR WORK
Podcast
We edited and uploaded Nancy’s weekly podcast, show notes, affiliate links, and transcripts.
Social Media
We created weekly Instagram reels to promote new podcast episodes, a monthly social plan strategy, and social media posts to promote Nancy’s online courses.
Media Kit
We created a comprehensive media kit to highlight Nancy’s brand, audience, and reach as a resource to share with prospective partners and advertisers.
Mastermind Course
We designed content for Nancy’s Mastermind course, including course materials, promotional emails, and social media campaigns.
Communication Audit
We performed a full communications audit to clarify messaging and provide recommendations and optimizations for future content and courses.
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