Case Study: Night Shift Commercial Cleaning

CASE STUDY:

Night Shift Commercial Cleaning

Night Shift Commercial Cleaning digital ads promoting winter-ready building services.
Night Shift Commercial Cleaning website design and digital ads showcasing cleaning services and brand refresh.
Night Shift Commercial Cleaning logo with stylized cleaning figure and text on a green background.
Map of the United States highlighting Ankeny, Iowa, Night Shift Commercial Cleaning service area.

Client

Locally owned and operated, Night Shift Commercial Cleaning provides reliable behind-the-scenes cleaning services, allowing business owners to focus on what they do best.

Challenge

Night Shift Commercial Cleaning sought a cohesive brand identity to unify its branches and distinguish itself from another business with a similar name. Inconsistent logos and an unoptimized website made it difficult to stand out and generate leads.

Solution

TwoTone refreshed Night Shift Commercial Cleaning’s brand identity, solidifying the business under a brand-new logo. A clean and SEO-focused website and eye-catching ads boosted visibility and credibility to attract future clients.

Client

Locally owned and operated, Night Shift Commercial Cleaning provides reliable behind-the-scenes cleaning services, allowing business owners to focus on what they do best.

Challenge

Night Shift Commercial Cleaning sought a cohesive brand identity to unify its branches and distinguish itself from another business with a similar name. Inconsistent logos and an unoptimized website made it difficult to stand out and generate leads.

Solution

TwoTone refreshed Night Shift Commercial Cleaning’s brand identity, solidifying the business under a brand-new logo. A clean and SEO-focused website and eye-catching ads boosted visibility and credibility to attract future clients.

Map of the United States highlighting Ankeny, Iowa, Night Shift Commercial Cleaning service area.

Services Provided:

  • Full-Service Retainer
  • Branding & Identity
  • Website Design
  • Website Development
  • Search Engine Optimization (SEO)
  • Digital Advertising
  • Graphic Design
Night Shift Commercial Cleaning website mockup on laptop and smartphone showcasing new branding and SEO-focused design.

Services Provided:

  • Full-Service Retainer
  • Branding & Identity
  • Website Design
  • Website Development
  • Search Engine Optimization (SEO)
  • Digital Advertising
  • Graphic Design

Results

100
%
Improvement in website tracking and metrics. Previous site did not have Google Analytics installed.
168,000
+
Targeted ad impressions delivered across digital campaigns in 2025
86
Inbound leads (form submissions and phone calls) generated from targeted Google Search campaigns in 2025

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Branding

New logo design and refreshed color palette, creating a distinct identity.

Night Shift Commercial Cleaning before and after logo redesign showcasing refreshed brand identity.
Night Shift Commercial Cleaning logo variations and refreshed color palette design.
Night Shift Commercial Cleaning before and after logo redesign showcasing refreshed brand identity.
Night Shift Commercial Cleaning logo with stylized cleaning figure and text on a green background.
Night Shift Commercial Cleaning logo design and refreshed brand identity.
Night Shift Commercial Cleaning logo design with refreshed color palette and cleaning icon.

Website

Intuitive design with SEO in mind to enhance the user experience.

Laptop screen displaying website design and SEO-focused digital advertising.
View Website

Digital Ads

Eye-catching display ads designed to convert.

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