Breedwise DNA is a dedicated animal DNA testing brand developed by DNA Diagnostic Center (DDC). Designed for breeders, pet owners, and animal enthusiasts, Breedwise provides genetic insights for dogs, cats, birds, horses, and alpacas. Backed by the credibility and scientific expertise of DDC, the brand focuses specifically on animal DNA testing, helping clients better understand the health, lineage, and traits of the animals they care for.
Breedwise needed to launch as a distinct brand within the broader DNA ecosystem. While DDC is widely known for human DNA and paternity testing, Breedwise needed to communicate a different story: one centered around animals, breeders, and pet owners. The brand required a friendly and approachable identity that also reflected scientific credibility. It also needed foundational marketing assets and a digital presence that clearly explained the testing process, differentiated the service from DDC’s core offerings, and appealed to both professional breeders and everyday pet owners.
TwoTone Creative partnered with Breedwise to establish a clear and approachable brand foundation. We developed a visual identity and messaging framework that highlights care for animals while maintaining the professionalism expected from a science-based testing service. From there, we built a website and created core marketing assets that help Breedwise introduce its services, communicate its expertise, and provide an easy, welcoming experience for breeders and pet owners alike.
Breedwise DNA is a dedicated animal DNA testing brand developed by DNA Diagnostic Center (DDC). Designed for breeders, pet owners, and animal enthusiasts, Breedwise provides genetic insights for dogs, cats, birds, horses, and alpacas. Backed by the credibility and scientific expertise of DDC, the brand focuses specifically on animal DNA testing, helping clients better understand the health, lineage, and traits of the animals they care for.
Breedwise needed to launch as a distinct brand within the broader DNA ecosystem. While DDC is widely known for human DNA and paternity testing, Breedwise needed to communicate a different story: one centered around animals, breeders, and pet owners. The brand required a friendly and approachable identity that also reflected scientific credibility. It also needed foundational marketing assets and a digital presence that clearly explained the testing process, differentiated the service from DDC’s core offerings, and appealed to both professional breeders and everyday pet owners.
TwoTone Creative partnered with Breedwise to establish a clear and approachable brand foundation. We developed a visual identity and messaging framework that highlights care for animals while maintaining the professionalism expected from a science-based testing service. From there, we built a website and created core marketing assets that help Breedwise introduce its services, communicate its expertise, and provide an easy, welcoming experience for breeders and pet owners alike.
Following the launch of the new BreedwiseDNA brand and website, the platform quickly began attracting visitors and driving meaningful engagement. In less than three months, the website generated thousands of sessions, strong user engagement, and consistent interaction with key service pages across multiple animal categories.
More than 2,600 sessions were generated in the first three months following launch.
Website Launch—June 2026
The website achieved a 64.85% engagement rate, surpassing the 50–60% range often considered strong.
Website Launch—June 2026
In the first three months after launch, users clicked BreedwiseDNA's animal-specific "Learn More" buttons 151 times to explore testing options.
Combined clicks across animal pages | Website Launch—June 2026
Created marketing and communication graphics that make genetic testing information simple, accessible, and visually engaging.
Designed and developed a clear, intuitive website that introduces Breedwise testing services and guides breeders and pet owners through the testing process.
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© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
© 2026 TwoTone Creative. All rights reserved. TwoTone Creative is a trademark of TwoTone Creative, LLC.
Made with ♥ by yours truly.
