Content Strategist / Copywriter

A NOTE FROM OUR FOUNDER

We’re TwoTone Creative—a marketing agency based in West Des Moines, Iowa. We partner with organizations to bring clarity to their message and consistency to how they show up. We align brand, strategy, and execution so the work not only looks right, but performs. We also work with clients that we truly care about and want to see win.

We’re growing.

That growth means we’re expanding our team, creating new roles, or duplicating existing roles to better serve our clients and strengthen our capabilities.

The best part? This is one of those roles. If you’re remarkable at what you do, resourceful in how you do it, and a genuinely relational person to be around, come show us what you’ve got.

Jenny's signature

Benefits

  • Competitive salary with performance-based raises
  • Custom development plans to help you grow
  • Clear promotion pathways
  • PTO that rewards your expertise and dedication
  • Free snacks and drinks at the office
  • Optional Work-from-Home Wednesdays
  • Paid holidays
  • 100% paid maternity and paternity leave
  • 401(k) with 4% company match
  • Comprehensive health and dental insurance
  • Transparent leadership so you know what we're striving for, why, and how
  • Vision and life coverage
  • Short-term and long-term disability insurance
  • We love to celebrate: birthdays, team anniversaries, Christmas, and every big win
  • Signature events like our Annual Murder Mystery Dinner and Vision Day
  • MacBook laptop and a second monitor are provided
  • Professional development opportunities (conferences, training)

A Typical Work Week

‼️ We believe the best work happens together. This is a full-time, in-person role at our West Des Moines office. Remote work is not available.

As the Content Strategist / Copywriter at TwoTone, you’ll own the strategy behind our content and messaging across all channels. You’ll collaborate with creative teams and clients to develop content plans that drive results, ensure brand voice consistency, and keep projects aligned with business goals. This role calls for strong strategic thinking, audience insight, and the ability to turn ideas into clear, compelling stories that connect and convert.

Top 5 Responsibilities:

  1. Write punchy, marketing-focused copy
  2. Integrate marketing practices into content
  3. Attend and/or lead content meetings with clients
  4. Assist in managing complex copywriting and marketing projects
  5. Edit/proof work

Other Responsibilities:

  • Developing a solid understanding of the target audience through online and traditional market research
  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs
  • Partnering with marketing and social media teams to identify trends and anticipate needs
  • Performing content audits to assess how well existing content is performing
  • Performing content gap analyses to determine what type of content is missing and what is needed
  • Establishing style guides that specify the writing style and tone needed to create engaging content
  • Creating, adjusting, and managing editorial calendars

Required Skills

  • Exceptional writing skills: clear, concise, punchy, action-oriented
  • Strong grammar skills and an eagle eye for detail
  • Comfortable working with conservative Christian churches and non-profits
  • Ability to authentically represent a church’s voice and message
  • Strong judgment, integrity, and professionalism
  • Highly adaptable and self-motivated; able to manage multiple projects independently
  • Excellent communication and collaboration skills
  • Tech-savvy and quick to learn new apps and platforms
  • Confident in leading projects and guiding other writers when needed
  • Organized, proactive, and dependable

Extra Skills

Would be awesome, but not required.

  • SEO experience
  • FB / Instagram ads
  • Online course writing
  • Bachelor’s degree in English, Marketing, Communications, or Public Relations
  • Agency experience

Remarkable

We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact.

Relational

We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success.

Resourceful

We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come.

pod green room at TwoTone Creative
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January2023 180 at TwoTone Creative

THINK YOU'RE A GOOD FIT?

Email Chloe Schumacher at chloe@twotonecreative.com with the following:

After looking at our website and social media, what can you tell us about TwoTone and why you’d be a good fit? Please send the answer to your question along with a PDF of your resume.

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