Senior Marketing Strategist
A Note From Our Founder
We’re TwoTone Creative—a marketing agency based in West Des Moines, Iowa. We partner with organizations to bring clarity to their message and consistency to how they show up. We align brand, strategy, and execution so the work not only looks right, but performs. We also work with clients that we truly care about and want to see win.
We’re growing.
That growth means we’re expanding our team, creating new roles, or duplicating existing roles to better serve our clients and strengthen our capabilities.
The best part? This is one of those roles. If you’re remarkable at what you do, resourceful in how you do it, and a genuinely relational person to be around, come show us what you’ve got.
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
A Typical Work Week
‼️ This is a full-time, in-person role at our West Des Moines office. Remote work is not available.
Top 5 Responsibilities:
- Marketing strategy participation
- Digital and social media strategy/management
- Report performance/analytics
- Drive brand awareness
- Write marketing content
Other Responsibilities:
- Implement integrated digital and social media marketing strategies.
- Execute SEO, SEM, social media, and email marketing strategies to achieve client goals.
- Create and implement social media marketing plans.
- Manage social media content across all relevant platforms.
- Create, maintain, and optimize social media profiles and pages.
- Manage online advertising campaigns and optimize performance.
- Execute email campaigns, drip campaigns, and manage email lists.
- Build and test landing pages, forms, and email designs.
- Define and monitor key marketing KPIs.
- Measure, track, and report campaign performance.
- Monitor SEO and identify content optimization opportunities.
- Collaborate with copywriters, designers, and strategists to create effective marketing campaigns.
- Employ current marketing and social media best practices.
Required Skills:
- 3 year minimum previous agency experience
- Experience in marketing, journalism, public relations or a related digital marketing field.
- Candidate must have experience with some of the following: content marketing, search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX)
- Industry certifications are desirable
- Prefer experience with online media purchasing
- Prefer experience using Facebook Ads Manager and Power Editor
- Prefer knowledge of landing page tools (Lead Pages, Unbounce) or WordPress
- Prefer knowledge of MailChimp / Convertkit / etc email automation tools
- Four-year degree in Marketing, Public Relations, or related field preferred.
- Ability to write clearly, concisely and with correct grammar
- Comfortable working with conservative Christian churches and non-profits
- Uses good judgment and works with integrity
- Works independently and quickly
- Ability to quickly change from one project to another
- Adeptness with learning new apps and software
- Punctual and dependable
- Pro-active
- Metrics driven
Extra Skills:
Benefits
- Competitive salary with performance-based raises
- Custom development plans to help you grow
- Clear promotion pathways
- PTO that rewards your expertise and dedication
- Free snacks and drinks at the office
- Optional Work-from-Home Wednesdays
- Paid holidays
- 100% paid maternity and paternity leave
- 401(k) with 4% company match
- Comprehensive health and dental insurance
- Transparent leadership so you know what we’re striving for, why, and how
- Vision and life coverage
- Short-term and long-term disability insurance
- We love to celebrate: birthdays, team anniversaries, Christmas, and every big win
- Signature events like our Annual Murder Mystery Dinner and Vision Day
- MacBook laptop and a second monitor are provided
- Professional development opportunities (conferences, training)
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Core Values
Remarkable
We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact.
Relational
We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success.
Resourceful
We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come.
Think you’re a good fit?
Email Chloe Schumacher at chloe@twotonecreative.com with the following:
After looking at our website and social media, what can you tell us about TwoTone and why you’d be a good fit? Please send the answer to your question along with a PDF of your resume.
