Senior Copywriter
A Note From Our Founder
We’re TwoTone Creative—a marketing agency based in West Des Moines, Iowa. We partner with organizations to bring clarity to their message and consistency to how they show up. We align brand, strategy, and execution so the work not only looks right, but performs. We also work with clients that we truly care about and want to see win.
We’re growing.
That growth means we’re expanding our team, creating new roles, or duplicating existing roles to better serve our clients and strengthen our capabilities.
The best part? This is one of those roles. If you’re remarkable at what you do, resourceful in how you do it, and a genuinely relational person to be around, come show us what you’ve got.
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
A Typical Work Week
‼️ This is a full-time, in-person role at our West Des Moines office. Remote work is not available.
The Senior Content Strategist is responsible for determining which formats best communicate various types of content, identifying ways to increase brand awareness, writing content, and utilizing keyword research in order to maximize the reach and interpretation of content. The Senior Content Strategist should be highly collaborative, a good listener, and be able to work well under pressure.
Top 5 Responsibilities:
- Write punchy, marketing-focused copy
- Integrate marketing practices into content
- Attend and/or lead content meetings with clients
- Assist in managing complex copywriting and marketing projects
- Edit/proof work
Other Responsibilities:
- Developing a solid understanding of the target audience through online and traditional market research
- Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs
- Partnering with marketing and social media teams to identify trends and anticipate needs
- Performing content audits to assess how well existing content is performing
- Performing content gap analyses to determine what type of content is missing and what is needed
- Establishing style guides that specify the writing style and tone needed to create engaging content
- Creating, adjusting, and managing editorial calendars
Required Skills:
- Degree in English, public relations, marketing, or communications
- Mac proficient
- 3+ years of previous agency experience
- Marketing background
- Ability to write clear, concise and grammatically correct copy
- Knows and loves grammar (Eagle eye!)
- Comfortable working with conservative Christian churches and non-profits
- Knowledge of and ability to write for churches and accurately represent their message
- Uses good judgment and works with integrity
- Works independently and quickly
- Strong written and verbal communication skills
- Ability to quickly change from one project to another
- Adeptness with learning new apps and software
- Comfortable leading projects and other copywriters
- Attention to detail (seriously – looking for type-A, proactive people)
- Good organizational skills that support the rest of the team
- The willingness to listen to feedback and use it to improve
- Punctual and dependable
Extra Skills:
Would be awesome, but not required.
- SEO experience
- FB / Instagram ads
- Online course writing
Benefits
- Competitive salary with performance-based raises
- Custom development plans to help you grow
- Clear promotion pathways
- PTO that rewards your expertise and dedication
- Free snacks and drinks at the office
- Optional Work-from-Home Wednesdays
- Paid holidays
- 100% paid maternity and paternity leave
- 401(k) with 4% company match
- Comprehensive health and dental insurance
- Transparent leadership so you know what we’re striving for, why, and how
- Vision and life coverage
- Short-term and long-term disability insurance
- We love to celebrate: birthdays, team anniversaries, Christmas, and every big win
- Signature events like our Annual Murder Mystery Dinner and Vision Day
- MacBook laptop and a second monitor are provided
- Professional development opportunities (conferences, training)
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Remarkable • Relational • Resourceful •
Core Values
Remarkable
We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact.
Relational
We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success.
Resourceful
We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come.
Think you’re a good fit?
Email Chloe Schumacher at chloe@twotonecreative.com with the following:
After looking at our website and social media, what can you tell us about TwoTone and why you’d be a good fit? Please send the answer to your question along with a PDF of your resume.
