CASE STUDY

Faith Baptist Bible College

Full-Service Retainer
Faith Baptist Bible College website mockups and digital design for student recruitment.
Map of the United States highlighting Ankeny, Iowa, location of Faith Baptist Bible College.

Client

Faith Baptist Bible College and Theological Seminary trains the next generation of Christian leaders. For more than 100 years, Faith has educated and equipped students to live out their faith with purpose: in ministry, in the workplace, and in everyday life.

Challenge

Faith needed a modernized approach to marketing that reflected the strength of its academic programs, clearly communicated its biblical foundation, and reached prospective students and parents across multiple platforms.

Solution

TwoTone partnered with Faith to provide ongoing creative and strategic support across digital and print channels. We designed and developed a new website, created brand guidelines to ensure consistency, produced a homepage video to capture the student experience, launched digital ad campaigns, and delivered a variety of print and event materials to support recruitment and campus initiatives.

Client

Faith Baptist Bible College and Theological Seminary trains the next generation of Christian leaders. For more than 100 years, Faith has educated and equipped students to live out their faith with purpose: in ministry, in the workplace, and in everyday life.

Challenge

Faith needed a modernized approach to marketing that reflected the strength of its academic programs, clearly communicated its biblical foundation, and reached prospective students and parents across multiple platforms.

Solution

TwoTone partnered with Faith to provide ongoing creative and strategic support across digital and print channels. We designed and developed a new website, created brand guidelines to ensure consistency, produced a homepage video to capture the student experience, launched digital ad campaigns, and delivered a variety of print and event materials to support recruitment and campus initiatives.

Map of the United States highlighting Ankeny, Iowa, location of Faith Baptist Bible College.

Services Provided:

  • Branding
  • Brand Messaging
  • Content Strategy
  • Content Development
  • Digital Advertising
  • Full-Service Retainer
  • Graphic Design
  • Print & Traditional Marketing
  • Video Editing
  • Videography
  • Website Design & Development

Results

Website

Faith’s new website helps them connect with prospective students more effectively and present their message with clarity and impact.

10,887
Form submissions

+50% compared to preceding period

246,000
User engagements on site

+30% compared to preceding period

Digital Marketing

We launched a digital ad campaign for Faith, promoting free applications for prospective students.

350,000
+
Display ad impressions

February–April 2024

33,023
Individuals reached in Meta retargeting campaign

February–April 2024

Phone mockup of Faith Baptist Bible College website design and branding for prospective students.

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website

Modern, mobile-friendly, and built for next steps.

Faith Baptist Bible College website on laptop, showcasing students and campus life. Faith Baptist Bible College website design and homepage showcasing students and "Prepare to Make a Difference" call to action.
View New Website

Digital Advertising

Encouraged prospective students to submit a free application.

Faith Baptist Bible College digital ad promoting free application offer and student group on campus.

Print

Designed print pieces to be on-brand and on-message.

Video

Produced a homepage video capturing what it’s like to attend a Bible college.

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