Des Moines Orthopaedic Surgeons
The site DMOS was working from had major functionality and design issues due to its age. The time had come to refresh the layout and navigation so that patients could find what they needed quickly – especially on mobile devices.
With so many service offerings and surgery centers, organizing and optimizing a website for DMOS required more than just some notes jotted on the back of a napkin.
We started by taking inventory of their current site and reformatting and rewriting the content in a consistent voice, consolidating and deleting information as needed. When this foundation was complete, we started building.
DMOS is all about putting the patient first. We built the layout and navigation of their website with their audience in mind, following user experience (UX) best practices.
Clear call to action buttons, interactive forms, and a mobile-optimized format were used throughout the site, all while maintaining a clean and consistent brand image on each and every page.
The new site proved to be an immediate boost. Search engine and site analytics were markedly improved.
As time goes on, patient experience metrics are also likely to see positive growth as patients are able to more easily find what they need, pay their bills, and schedule appointments.
With more than 10 years of agency experience, Jenny has had the privilege of working with a large variety of brands. She loves partnering with other business owners and entrepreneurs, and specializes in brand development. From digital marketing to online course creation, Jenny’s knowledge and skillset has prepared her to be a successful creative director.