CASE STUDY:

Iowa Secretary of State

Website Design & Development, Video Production
iowa SOS voter reg guide 1 at TwoTone Creative
sos campaign case study 2 at TwoTone Creative
sos safe at home addy at TwoTone Creative
sos casestudy map scaled at TwoTone Creative

Client

The Iowa Secretary of State’s office plays a vital role in civic life: overseeing elections, supporting business services, and administering several government programs across the state. With a focus on education and civic engagement, their team works to ensure Iowans feel informed and empowered to engage in government.

Challenge

Despite the importance of their work, the Secretary of State’s digital presence wasn’t keeping pace. Key websites lacked clarity and mobile usability, making it harder for Iowans to find and understand what they needed. Meanwhile, voter education and programs like Safe At Home, Protect Our Protectors, and Iowa Businesses Against Trafficking needed more visibility—and a more human approach to outreach.

Solution

TwoTone Creative delivered six mobile-first websites and a suite of educational videos tailored for real people with real questions. Every piece was built on a shared goal: clarity that leads to confidence.

From a step-by-step voter education campaign to an award-winning video for the Safe at Home program, we helped translate government resources into tools people actually use and stories they remember.

Client

The Iowa Secretary of State’s office plays a vital role in civic life: overseeing elections, supporting business services, and administering several government programs across the state. With a focus on education and civic engagement, their team works to ensure Iowans feel informed and empowered to engage in government.

Challenge

Despite the importance of their work, the Secretary of State’s digital presence wasn’t keeping pace. Key websites lacked clarity and mobile usability, making it harder for Iowans to find and understand what they needed. Meanwhile, voter education and programs like Safe At Home, Protect Our Protectors, and Iowa Businesses Against Trafficking needed more visibility—and a more human approach to outreach.

Solution

TwoTone Creative delivered six mobile-first websites and a suite of educational videos tailored for real people with real questions. Every piece was built on a shared goal: clarity that leads to confidence.

From a step-by-step voter education campaign to an award-winning video for the Safe at Home program, we helped translate government resources into tools people actually use and stories they remember.

sos casestudy map scaled at TwoTone Creative

Services Provided:

  • Website Design
  • Website Development
  • Videography
  • Video Editing
  • UX/UI Strategy
  • Content Strategy
  • Graphic Design
sos casestudy 4 at TwoTone Creative

Services Provided:

  • Website Design
  • Website Development
  • Videography
  • Video Editing
  • UX/UI Strategy
  • Content Strategy
  • Graphic Design
sos casestudy 4 at TwoTone Creative

Results

With refreshed websites and purpose-driven content, the Secretary of State’s office now has the tools to better connect with the public—and the clarity to make a lasting impact.

ADDY Award-Winner

TwoTone earned an ADDY Award for our Safe at Home video, providing education on the state’s address confidentiality program for survivors of domestic violence, sexual abuse, trafficking, and stalking. The American Advertising Awards (ADDYs) are the largest and most representative award ceremony in the advertising industry.

458
Page views

38% increase compared to previous period*

290
Website sessions

28% increase compared to previous period*

*Stats shown are for the Voter Ready website launched in February 2024, compared to the previous period of September 2022–February 2024.

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Website Design

Built six responsive, accessible websites—each designed to guide users quickly to the information they need.

SOS Web Design Case Study scaled at TwoTone Creative
Voter Ready Iowa: A Guide to Voting in Iowa

Restored Voting

Iowa Poll Workers

Protect Our Protectors

Iowa Businesses Against Trafficking

Iowa Voter Education

Graphic Design

Developed branded print and digital assets to support program outreach and voter engagement.

ryan testimonial sos at TwoTone Creative

"Jenny and team really get to know your business and needs, provide personal attention, and want to ensure your success. We consider them a trusted partner to help us reach our objectives.”

RYAN VEATCHLearning and Development Leader of Elections
tt outline logo green at TwoTone Creative

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