The Iowa Secretary of State’s office plays a vital role in civic life: overseeing elections, supporting business services, and administering several government programs across the state. With a focus on education and civic engagement, their team works to ensure Iowans feel informed and empowered to engage in government.
Despite the importance of their work, the Secretary of State’s digital presence wasn’t keeping pace. Key websites lacked clarity and mobile usability, making it harder for Iowans to find and understand what they needed. Meanwhile, voter education and programs like Safe At Home, Protect Our Protectors, and Iowa Businesses Against Trafficking needed more visibility—and a more human approach to outreach.
TwoTone Creative delivered six mobile-first websites and a suite of educational videos tailored for real people with real questions. Every piece was built on a shared goal: clarity that leads to confidence.
From a step-by-step voter education campaign to an award-winning video for the Safe at Home program, we helped translate government resources into tools people actually use and stories they remember.
The Iowa Secretary of State’s office plays a vital role in civic life: overseeing elections, supporting business services, and administering several government programs across the state. With a focus on education and civic engagement, their team works to ensure Iowans feel informed and empowered to engage in government.
Despite the importance of their work, the Secretary of State’s digital presence wasn’t keeping pace. Key websites lacked clarity and mobile usability, making it harder for Iowans to find and understand what they needed. Meanwhile, voter education and programs like Safe At Home, Protect Our Protectors, and Iowa Businesses Against Trafficking needed more visibility—and a more human approach to outreach.
TwoTone Creative delivered six mobile-first websites and a suite of educational videos tailored for real people with real questions. Every piece was built on a shared goal: clarity that leads to confidence.
From a step-by-step voter education campaign to an award-winning video for the Safe at Home program, we helped translate government resources into tools people actually use and stories they remember.
With refreshed websites and purpose-driven content, the Secretary of State’s office now has the tools to better connect with the public—and the clarity to make a lasting impact.
TwoTone earned an ADDY Award for our Safe at Home video, providing education on the state’s address confidentiality program for survivors of domestic violence, sexual abuse, trafficking, and stalking. The American Advertising Awards (ADDYs) are the largest and most representative award ceremony in the advertising industry.
38% increase compared to previous period*
28% increase compared to previous period*
*Stats shown are for the Voter Ready website launched in February 2024, compared to the previous period of September 2022–February 2024.
Scripted, storyboarded, and produced a two-minute explainer video that brings urgency and empathy to this life-changing safety program.
From scripts, storyboards, and designs to music, voiceover, and final animation.
Built six responsive, accessible websites—each designed to guide users quickly to the information they need.
Developed branded print and digital assets to support program outreach and voter engagement.
Jenny and team really get to know your business and needs, provide personal attention, and want to ensure your success. We consider them a trusted partner to help us reach our objectives.
”"Jenny and team really get to know your business and needs, provide personal attention, and want to ensure your success. We consider them a trusted partner to help us reach our objectives.”
RYAN VEATCHLearning and Development Leader of Elections
Book a free 30-minute Discovery Call with us—in-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.
Election Education Videos
Created short animated spots explaining the voting process—clear, concise, and built for social and web.