Client

ClinicNote, an Electronic Medical Record (EMR) for therapy clinics, was a powerhouse in the university clinic space with their customizable software platform.

Challenge

ClinicNote had previously struggled to gain traction with private practice clinics, and their website was outdated and difficult to navigate.

Solution

TwoTone completely rebranded ClinicNote to keep the customer at the center with a seamless online experience and clear pathways for connection. That created new industry-specific leads from both university and private practice clinics.

clinic note fullcolor horizontal at TwoTone Creative

How We Helped

Full-Service Retainer, Bundles of Hours, and Individual Projects

  • Branding and Identity
  • Website Design and Development
  • Graphic Design
  • Content Marketing
  • Digital & Traditional Marketing
  • Social Media
  • Tradeshow Booth Design
  • CRM and Custom Forms Set-up
  • Presentations / Slide Decks
  • Branding and Identity
  • Website Design and Development
  • Graphic Design
  • Content Marketing
  • Digital & Traditional Marketing
  • Social Media
  • Tradeshow Booth Design
  • CRM and Custom Forms Set-up
  • Presentations / Slide Decks
Screenshot 2024 07 15 at 11.17.03 AM 1 at TwoTone Creative
Screenshot 2024 07 15 at 3.49.45 PM at TwoTone Creative
clinicnote ACA geo fence ads at TwoTone Creative
clinicnote ACA geo fence ads at TwoTone Creative
clinicnote ACA geo fence ads at TwoTone Creative

Big Wins

Through geotargeted and in-person conference marketing, nurture and sales email funnels, and paid promotional campaigns, TwoTone built brand recognition, strengthened market presence, and facilitated a seamless entry into the private practice space.

30
%
Increased website sessions from 2023-2024
30
%
Increased website sessions from 2023-2024
29.07
%
Email open rate
29.07
%
Email open rate
19.30
%
Engagement rate on ads
19.30
%
Engagement rate on ads
390
+
Form submissions for demo appointments, new feature requests, and membership requests
390
+
Form submissions for demo appointments, new feature requests, and membership requests
325,000
+
Impressions on
conference-related ads
325,000
+
Impressions on
conference-related ads
clinicnote laptop mockup website hompage at TwoTone Creative

Testimonials

“Love having a whole team of experts as an extension of my company. I was initially deciding between hiring one person to do all my company's marketing and I'm so thankful I went with this marketing firm!  Instead of hiring one person and hoping they could cover all the bases, I now have players that can cover their unique positions all under my one marketing retainer. This has been way better that I imagined.”

Lana FoxCEO
Clinic Note Branding Guidelines v1.2 Page 5 at TwoTone Creative
Clinic Note Branding Guidelines v1.2 Page 14 at TwoTone Creative
Clinic Note Branding Guidelines v1.2 Page 23 at TwoTone Creative
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