Skip to main content

Working with a digital marketing agency is a great way to help your business or organization bring your marketing vision to life.

An experienced creative team knows how to communicate your brand’s message in a powerful and impactful way to deliver measurable results.

But all agencies are not created equal. As a small business or entrepreneur, it can be hard to know exactly who you’re looking for, what to expect, and what deliverables you’ll get in return for your marketing dollars.

TwoTone Creative team meeting in conference room

You need a creative team you can trust.

A team of design professionals who will provide proactive ideas and innovative solutions as they all work towards the same goal: your success.
Whether you’re looking for a new design agency or trying to determine if your current one measures up, here are 15 things your creative team needs to do.

Update your website regularly


Write and post informative blog posts


Edit and optimize your words for SEO


Create a content calendar


Post consistently on social media


Create brand guidelines (for both messaging + design)


Ensure everyone is following brand guidelines


Manage creative assets and share as needed


Build relationships with vendors and manage print orders


Regularly check in on project statuses and follow up with everyone involved


Proactively suggest new ideas


Create systems to optimize workflow efficiency


Take constructive criticism well and make revisions quickly


Research trends and find unique solutions


Always push the company forward in the industry

If your current creative team isn’t doing at least 12 of these on a regular basis, it's time to try something new.

Contact us today to discuss how we can help bring your marketing vision to life.

Schedule a Discovery Call
Skip to content