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Vacation Bible School is one of your biggest outreach opportunities all year.

But doing it well takes more than a few bounce houses and t-shirts.

We’ve put together a comprehensive guide to planning and promoting your VBS so that one great week turns into long-term impact and connection.

1. Branding That Draws Families In

This helps build trust with new families, avoids confusion, and creates a polished first impression. Make sure they can differentiate your VBS from the one down the road.

2. Use of Space & Environment

*This is incredibly important and easily overlooked. Check-in for VBS is always a confusing process—do everything you can to clearly tell folks where they need to be and make sure volunteers are thoroughly trained. This means don’t just give them a PDF—make sure they understand it.

3. Volunteer Recruitment & Training
4. Promotion Strategy

Website

In Service

Email

Social Media

Print

Ads

5. Post-VBS Follow-Up
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Want to Make VBS Week Count?

An effective VBS strategy needs more than a great curriculum.

It takes thoughtful planning, consistent messaging, and intentional follow-up to connect with families long after the final craft is cleaned up.

That’s why we’ve created The Ultimate Guide to VBS Planning & Promotion—packed with tools to help your church promote VBS with confidence and follow up in a way that brings families back.

This free guide includes:

  • Editable VBS Planning Checklist
  • Email Templates
  • Social Media Templates
  • Planning & ePromotion Timeline
  • VBS Design Inspiration from Real Churches
  • BONUS: During and After VBS Strategy Guide

Get your free VBS guide now:

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