CASE STUDY:

Regular Baptist Ministries

Full-Service Retainer, Branding, Digital Marketing,
Website Design, Social Media
Full-Service Retainer, Branding, Digital Marketing, Website Design, Social Media

Client

Regular Baptist Ministries (RBM) is a longstanding cornerstone in the independent Baptist community, offering a network of support, resources, and ministry tools to churches across North America and around the world.

Challenge

Regular Baptist Ministries needed to boost brand awareness, unify communication across sub-ministries, and create clearer connections with pastors, church leaders, and struggling ministries that could benefit from their support. They also sought stronger engagement and promotion of their flagship annual conference.

Solution

TwoTone Creative partnered with Regular Baptist Ministries to refresh and clarify their brand, improve digital user experience, and implement cohesive messaging strategies across channels. From website redesigns to social campaigns and targeted conference promotion, we helped Regular Baptist Ministries connect more effectively with its audiences and expand its reach.

Client

Regular Baptist Ministries (RBM) is a longstanding cornerstone in the independent Baptist community, offering a network of support, resources, and ministry tools to churches across North America and around the world.

Challenge

Regular Baptist Ministries needed to boost brand awareness, unify communication across sub-ministries, and create clearer connections with pastors, church leaders, and struggling ministries that could benefit from their support. They also sought stronger engagement and promotion of their flagship annual conference.

Solution

TwoTone Creative partnered with Regular Baptist Ministries to refresh and clarify their brand, improve digital user experience, and implement cohesive messaging strategies across channels. From website redesigns to social campaigns and targeted conference promotion, we helped Regular Baptist Ministries connect more effectively with its audiences and expand its reach.

Services Provided:

  • Brand Refresh & Visual Identity
  • Website Design & Development
  • Messaging Strategy
  • Social Media Strategy & Content
  • Email Marketing
  • Annual Conference Promotion
  • Graphic Design
  • Video Production
  • Brand Refresh & Visual Identity
  • Website Design & Development
  • Messaging Strategy
  • Social Media Strategy & Content
  • Email Marketing
  • Annual Conference Promotion
  • Graphic Design
  • Video Production

Services Provided:

  • Brand Refresh & Visual Identity
  • Website Design & Development
  • Messaging Strategy
  • Social Media Strategy & Content
  • Email Marketing
  • Annual Conference Promotion
  • Graphic Design
  • Video Production

Results

Through a revitalized brand, updated digital presence, and strategic marketing campaigns, TwoTone helped Regular Baptist Ministries strengthen their voice, grow their network, and increase conference engagement.

304
Increase in website sessions (2022–2023)
340
Increase in website users (2022–2023)
338
Tickets sold for the 2023 annual conference
5,000
Sessions from over 3,000 users on the 2023 conference site

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Website Design

Reimagined the main Regular Baptist Ministries site and developed a dedicated conference website to improve navigation, clarify offerings, and drive user action.

View Website

Branding

Unified the visual identity across all sub-ministries, creating consistency from brochures to bulletin inserts to logos.

Social Media

Developed swipe posts and campaigns that increased visibility and engagement across Regular Baptist Ministries channels.

Video Production

Created dynamic content including conference highlight videos and social media reels.

Testimonials

“All of TwoTone's staff are a pleasure to work with. They are responsive and proactive in meeting our needs. They work hard and are fun to work with. I recommend them highly.”

Kerry WatkinsRegular Baptist Ministries, Head of Operations and HR Director

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