The power that social media holds is no secret. It is ever-evolving and has quickly weaved itself into the marketing strategy of countless organizations worldwide. But are videos really necessary for a positive social media impact?
In today’s fast-paced digital world, the short answer is an astounding “yes!” Videos have become one of the most engaging content types of social media, and—as of now—it looks like they’re here to stay. But can integrating video into your social media strategy significantly boost your reach and engagement?
Why Video is Essential
to Your Brand
1. Ideal for Short Attention Spans
Whether it’s a behind-the-scenes look or an attention-grabbing personal story, videos quickly draw your audience in, which is essential given the average user’s short attention span on social platforms. It’s been found that people are 95% more likely to remember a call to action after watching a video compared to text or images (Insivia). With the rise of short-form content has come a decline in the desire to figure out what a static photo is trying to convey. An audience wants to be told, plain and straight, what they need to hear—no journey necessary. Short-form video content can keep your audience engaged, and even make them more likely to share your content with others.
2. Improved Reach Through Trend-Driven Content
Social platforms prioritize video content, especially when it uses trending audio and aligns with current trends, giving your brand an organic boost. By incorporating popular sounds and styles into your videos, you’re not only tapping into what the algorithm favors but also creating content that feels fresh and relevant to audiences. This approach allows your posts to be more visible, drawing in both loyal followers and new viewers who are engaging with similar trends. Embracing these strategies keeps your brand in the social media spotlight.
3. Conveys Information Quickly
Video is an efficient way to share a lot of information in a short amount of time. You can introduce a concept, product, or story in just a few seconds—something that would take multiple paragraphs to explain in text. To give some perspective, 74% of users who watched a video about a product subsequently bought it (Wyzowl). Whether trying to encourage or make a sale, video makes your message more digestible and memorable.
4. Boosts Brand Personality
One of the greatest strengths of video is its ability to humanize your brand. Whether you’re featuring your team, showcasing real customer stories, or delivering a direct message from your CEO, video helps to build a deeper connection with your audience.
5. Versatility Across Platforms
Video content is versatile. You can strategize one video concept and use it across multiple platforms like Facebook, Instagram, TikTok, and YouTube, with minimal changes to fit each platform. Plus, with features like Stories and Reels, social platforms make it easy to share both short- and long-form content. Why is sharability important? Video content on mobile has a higher chance of being shared than any other type of content (Invodo). Unlike static posts—which are only viable for Facebook, Instagram, and LinkedIn—video’s adaptable format and dynamic nature make it a better fit across more channels, saving time and maximizing visibility.
Let’s make the most of your videos.
To truly maximize the impact of videos on your social media, ask yourself these questions:
- Who is my target audience?
- What has performed well in the past?
- Are there trends I can tap into?
- Have content creation best practices changed (e.g. editing style, duration of videos, etc.)?
We’re passionate about helping organizations make an impact.
Incorporating video into your social media strategy is no longer optional—it’s a must. From strategy development to content creation and implementation, TwoTone’s got you covered.
Ready to boost your social media presence?
