At TwoTone, we design, market, strategize, and solve problems every day, but there is one secret ingredient that keeps our ideas fresh:
We read. A lot.
How much is a lot, you ask?
As of this writing, our team has already finished 409 books—which is enough to fill a small library (or create a really intimidating Zoom background).
Our Recommendations
Below are the top titles from our list of more than 400 books read in 2025. We figured we’d better share this now so you can stock up this Christmas as we look ahead to 2026.
Business
Books that make you smarter, sharper, and slightly dangerous in meetings.
- The Next Conversation. For leaders who want to move past small talk and into real influence.
- Unreasonable Hospitality. Turns customer service into an art form and makes you rethink how you treat people.
- Business Made Simple. The title really says it all for this one.
- Rocket Fuel. The classic pairing of Visionary plus Integrator and why you need both.
Spiritual Development
Soul work, heart work, and the occasional holy gut punch.
- When Strivings Cease. Rest meets reality in the best way.
- Set Your Eyes Higher. Helps you recalibrate when life feels low.
- The Common Rule. Habits that untangle your brain and your schedule.
- Beyond Small Talk and Prayer Requests. Helping people actually connect.
- Praying Like Monks, Living Like Fools. A wild title and an even better call to prayer.
- Mere Christianity. C.S. Lewis at peak brilliance. Makes you think harder in the best way.
Non-Fiction
Real world, real depth, real “I did not see that coming.”
- Lions and Scavengers. A fresh look at courage, survival, and the human spirit.
- On Her Game: Caitlin Clark. A celebration of grit and greatness (from our home state!).
- The Let Them Theory. Break free from the exhausting cycle of trying to manage (some might say, control) everyone around you.
For Fun
Stories that make you feel alive, awake, or simply turning pages faster and faster.
- Project Hail Mary. Space alien friendship. Need we say more?
- Everyone on This Train is a Suspect. Mystery with wit and just enough chaos.
- The Return of the King. Can you say, “classic?”
- Sunrise on the Reaping. Hunger Games energy that grips fast.
- The Frozen River. Historical fiction that refuses to be boring.
- Red Rising. A ride that punches you in the face (emotionally).
Wrap Up
These books shaped our ideas, sharpened our thinking, and fueled our creativity this year. May you have all of those things in abundance this season and into the new year!
Recent Articles
How Our Messaging Framework Process Sets the Foundation for Every Great Partnership
