Client
The Pour Over is a fast-growing media company that delivers news with a Christian lens—concise and unbiased, paired with biblical context. Their goal: keep Christians informed without being overwhelmed or pulled into political polarization.
CASE STUDY:
The Pour Over
Website Design & Development, Graphic
Design, Digital Marketing
Challenge
Their newsletter sign-up form was broken—costing them leads daily. Their messaging lacked clarity, and their website didn’t reflect their voice or value. They also needed scroll-stopping ads to drive meaningful engagement.
Solution
TwoTone stepped in to bring clarity and conversion. We solidified their messaging, rebuilt their sign-up flow, created several landing pages, audited their marketing, and delivered scroll-stopping Meta ad designs. With fresh strategy and visuals, their technical setup now works even more cohesively to support The Pour Over’s mission and fuel growth.
Client
The Pour Over is a fast-growing media company that delivers news with a Christian lens—concise and unbiased, paired with biblical context. Their goal: keep Christians informed without being overwhelmed or pulled into political polarization.
Challenge
Their newsletter sign-up form was broken—costing them leads daily. Their messaging lacked clarity, and their website didn’t reflect their voice or value. They also needed scroll-stopping ads to drive meaningful engagement.
Solution
TwoTone stepped in to bring clarity and conversion. We solidified their messaging, rebuilt their sign-up flow, created several landing pages, audited their marketing, and delivered scroll-stopping Meta ad designs. With fresh strategy and visuals, their technical setup now works even more cohesively to support The Pour Over’s mission and fuel growth.
Services Provided:
- Website Design
- Website Development
- Brand Messaging
- Digital Marketing
- Graphic Design
Services Provided:
- Website Design
- Website Development
- Brand Messaging
- Digital Marketing
- Graphic Design
Results
With a refined website and signup system—plus engaging ad designs—The Pour Over is now positioned to grow its subscriber list and boost engagement across channels.
638,000+
New email subscriptions
+103% year over year
2,200,000+
Users on the new website
+157% year over year
147,000+
Website sessions
+153% year over year
*Data from October 2023 to May 2024, with % increases compared to the same period of the previous year.
OUR WORK
OUR WORK
OUR WORK
OUR WORK
OUR WORK
Website Design: Before and After
Streamlined homepage and form flow with clear, conversion-focused messaging.
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