As a child, I didn’t know what marketing was, but I did notice it in every grocery aisle. I remember one particular jar of spaghetti sauce whose jar and label had a unique shape. It was designed to look like it was bulging, giving the illusion that there was more sauce in that 12 oz jar than the rest of the competition. When I told my mom what I noticed, she smiled and complimented my eye for design. From that moment, I knew I wanted to create compelling content that made people stop and take a second look.
After studying visual communications at Truman State University, I always struggled with the idea of being called an “artist” or a “creative.” I wanted to create things that were visually compelling, but also useful and data-driven. I knew I could help those other spaghetti sauce companies.
With my degree, some agency experience, and a dream to create something of my very own to glorify God, TwoTone Creative was founded in 2014. We’ve grown rapidly and now work with organizations all over the United States and in a variety of industries.
I enjoy spending my days strategizing with clients new and old, caring for my team, and paving the way forward for our clients’ future – and our own. When I’m not in the office, you can find me spending time with my favorite human and husband, Jake, and our two daughters – Piper and Amelia.