Branding matters—a lot.
It’s more than a mark.
A logo is one important piece of a brand’s identity. However, there’s much more that goes into a brand strategy. From style guides that keep your company’s designs consistent to color palettes that set the tone of your aesthetic, there are many moving parts.
You have to make sure all the gears are turning together.
A company and a brand should work like a well-oiled machine. In order to accomplish this, you have to make sure all the pieces fit together. This means the design elements and the voice of the copy have to match the mission of the company. The styling of the whole brand should be a perfect match to the organization’s objectives.
It’s not just what looks pretty.
Sure, branding should be really pleasing to the eye, but it also needs to be data-driven. Color theory and consumer testing are just a few of the methods that move brand design beyond aesthetic preference.
Branding and identity are proven to make companies more successful. The more successful the brand is, the more successful the company becomes. Whether you’re starting from scratch or rebranding your business, invest in a solid brand strategy.