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CASE STUDY:

Pivot Cycles

Website Design & Development, Email Design, Video
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Client

Pivot Cycles is a global leader in high-performance mountain bikes, known for their cutting-edge engineering, top-tier athletes, and a relentless pursuit of innovation. Headquartered in Arizona, they serve riders across North America, Europe, and beyond.

Challenge

Despite its reputation for excellence on the trail, Pivot’s digital presence wasn’t keeping up. Their website lacked the polish and functionality of their competitors, and email engagement was underwhelming. They needed a digital strategy that could match their brand’s momentum—and elevate the entire rider experience.

Solution

TwoTone partnered with Pivot Cycles to deliver a strategic overhaul and gain traction in their business.

We began with a complete website redesign, elevating design, functionality, and messaging to reflect Pivot’s industry leadership—both locally and globally. We also created landing pages to raise awareness for their bike demo tour and new products. Finally, we maximized Pivot’s marketing ROI with branded email templates that improved engagement, built product awareness, and converted readers into loyal brand advocates.

Client

Pivot Cycles is a global leader in high-performance mountain bikes, known for their cutting-edge engineering, top-tier athletes, and a relentless pursuit of innovation. Headquartered in Arizona, they serve riders across North America, Europe, and beyond.

Challenge

Despite its reputation for excellence on the trail, Pivot’s digital presence wasn’t keeping up. Their website lacked the polish and functionality of their competitors, and email engagement was underwhelming. They needed a digital strategy that could match their brand’s momentum—and elevate the entire rider experience.

Solution

TwoTone partnered with Pivot Cycles to deliver a strategic overhaul and gain traction in their business.

We began with a complete website redesign, elevating design, functionality, and messaging to reflect Pivot’s industry leadership—both locally and globally. We also created landing pages to raise awareness for their bike demo tour and new products. Finally, we maximized Pivot’s marketing ROI with branded email templates that improved engagement, built product awareness, and converted readers into loyal brand advocates.

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Services Provided:

  • Website Design
  • Website Development
  • Content Strategy
  • Email Design
  • Animation
  • Video Editing
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Services Provided:

  • Website Design
  • Website Development
  • Content Strategy
  • Email Design
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Results

Website
  • Integrated a custom bike builder toolallowing customers to tailor their dream ride right on the site.
  • Developed a robust bike page experience, complete with image galleries, videos, resources, and FAQs.
  • Increased Pivot’s global reach with custom multi-language support, tailored for the nuances of the biking industry.
  • Improvedmobile responsiveness andload speeds for riders on the go.
2.9
M
Website sessions

Since website launch (February 2022–May 2025)

Email
  • Boostedemail engagement through refined content and visuals.
  • Strengthened product and event visibility.
  • Deliveredstronger ROIfrom a re-energized newsletter list.
7
%
Email click rate

Compared to 2% industry average

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website Design

Created a sleek website reflecting the quality and innovation of Pivot’s products.

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View Website
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Landing Pages

Built excitement and engagement for new products and programs.

Video Design

Produced a dynamic animated video to introduce the Pivot brand.

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Ready to transform your strategy?

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