Client

Pivot Cycles is a global leader in high-performance mountain bikes, known for their cutting-edge engineering, top-tier athletes, and a relentless pursuit of innovation. Headquartered in Arizona, they serve riders across North America, Europe, and beyond.

Challenge

Despite its reputation for excellence on the trail, Pivot’s digital presence wasn’t keeping up. Their website lacked the polish and functionality of their competitors, and email engagement was underwhelming. They needed a digital strategy that could match their brand’s momentum—and elevate the entire rider experience.

Solution

TwoTone partnered with Pivot Cycles to deliver a strategic overhaul and gain traction in their business.

We began with a complete website redesign, elevating design, functionality, and messaging to reflect Pivot’s industry leadership—both locally and globally. We also created landing pages to raise awareness for their bike demo tour and new products. Finally, we maximized Pivot’s marketing ROI with branded email templates that improved engagement, built product awareness, and converted readers into loyal brand advocates.