DNA Diagnostics Center (DDC) is a global leader in DNA testing, offering trusted at-home and legal testing solutions for paternity, gender detection, fertility, and more. With 25+ years of expertise, DDC serves consumers worldwide through online, retail, and distributor channels in 128 countries.
With multiple branches and an ever-expanding suite of DNA testing services, DDC needed a refreshed digital presence to streamline their marketing approach. They needed clearer brand differentiation and enhanced website functionality—ultimately enforcing their authority in the DNA testing industry.
TwoTone Creative partnered with DDC to create multiple websites and landing pages, revamping their marketing strategy with data-driven insights. In addition, we provided design and video support to create clear, engaging content that effectively communicated their services to a broad audience. Through A/B testing, branding and design, and a powerful digital strategy, we helped DDC create a more cohesive, high-performing digital ecosystem.
DNA Diagnostics Center (DDC) is a global leader in DNA testing, offering trusted at-home and legal testing solutions for paternity, gender detection, fertility, and more. With 25+ years of expertise, DDC serves consumers worldwide through online, retail, and distributor channels in 128 countries.
With multiple branches and an ever-expanding suite of DNA testing services, DDC needed a refreshed digital presence to streamline their marketing approach. They needed clearer brand differentiation and enhanced website functionality—ultimately enforcing their authority in the DNA testing industry.
TwoTone Creative partnered with DDC to create multiple websites and landing pages, revamping their marketing strategy with data-driven insights. In addition, we provided design and video support to create clear, engaging content that effectively communicated their services to a broad audience. Through A/B testing, branding and design, and a powerful digital strategy, we helped DDC create a more cohesive, high-performing digital ecosystem.
TwoTone executed marketing deliverables across the spectrum of DDC’s strategic plan—promoting higher engagement and a user-friendly experience that aligned with their brand’s credibility and global reach.
TwoTone helped DDC refine the brand’s structure, leveraging A/B testing to determine the best approach to promoting their multiple branches.
We designed new web pages and optimized existing ones to maximize conversions and user engagement—including creating an international site adaptation for precise audience targeting.
Through compelling design, video, and data-driven digital ad strategies, we helped DDC effectively explain the (often complex) world of DNA testing services and attract new audiences for their products.
Refined e-commerce page builds with clear, trust-building copy.
TwoTone Creative has the fastest turnaround time on the planet. Super friendly, hyper-organized, and an all-in-one agency for all marketing needs. Strongest assets: website design, graphic design, social media content, copywriting, and strategic planning. An excellent value for how quickly, beautifully, and holistically they produce what our company needs to scale effectively.
Austin Alvarez
Sr. Digital Marketing Manager
”"TwoTone Creative has the fastest turnaround time on the planet. Super friendly, hyper-organized, and an all-in-one agency for all marketing needs. Strongest assets: website design, graphic design, social media content, copywriting, and strategic planning. An excellent value for how quickly, beautifully, and holistically they produce what our company needs to scale effectively."
AUSTIN ALVAREZSr. Digital Marketing Manager
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”"TwoTone Creative has the fastest turnaround time on the planet. Super friendly, hyper-organized, and an all-in-one agency for all marketing needs. Strongest assets: website design, graphic design, social media content, copywriting, and strategic planning. An excellent value for how quickly, beautifully, and holistically they produce what our company needs to scale effectively."
Austin AlvarezSr. Digital Marketing Manager
Video
Created compelling video content that informs, engages, and creates action.