CASE STUDY:

First Baptist Church of Opelika

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Client

First Baptist Church of Opelika is a 150-year-old church in Opelika, Alabama, known for its dedication to worship, truth, and community. With a commitment to walking together in faith, studying God’s Word, and serving one another in love, the church has expanded while striving to stay grounded in the truth of God’s Word.

Challenge

First Baptist Church of Opelika is a lively church with several ministries, events, classes, and more going on every Sunday and throughout the week. The challenge was communicating their extensive ministries and gatherings clearly and effectively across different demographics, locations, and times. With so many programs to highlight, the church needed a cohesive, user-friendly way to engage both long-time members and newcomers while communicating the essence of their history, mission, and values.

Solution

TwoTone Creative collaborated with First Baptist Church of Opelika to design and develop a new website that beautifully communicates the church’s identity and vibrant life together. This redevelopment also included the redesign of an email template for engaging church communications, various graphic design elements for church resources, and a vision video that encapsulates the church’s enduring values and commitment.

Client

First Baptist Church of Opelika is a 150-year-old church in Opelika, Alabama, known for its dedication to worship, truth, and community. With a commitment to walking together in faith, studying God’s Word, and serving one another in love, the church has expanded while striving to stay grounded in the truth of God’s Word.

Challenge

First Baptist Church of Opelika is a lively church with several ministries, events, classes, and more going on every Sunday and throughout the week. The challenge was communicating their extensive ministries and gatherings clearly and effectively across different demographics, locations, and times. With so many programs to highlight, the church needed a cohesive, user-friendly way to engage both long-time members and newcomers while communicating the essence of their history, mission, and values.

Solution

TwoTone Creative collaborated with First Baptist of Church Opelika to design and develop a new website that beautifully communicates the church’s identity and vibrant life together. This redevelopment also included the redesign of an email template for engaging church communications, various graphic design elements for church resources, and a vision video that encapsulates the church’s enduring values and commitment.

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Services Provided:

  • Copywriting
  • Email Design
  • Graphic Design
  • Photography
  • SEO
  • Strategy & Consulting
  • Videography
  • Website Design
  • Website Development
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Services Provided:

  • Copywriting
  • Email Design
  • Graphic Design
  • Photography
  • SEO
  • Strategy & Consulting
  • Videography
  • Website Design
  • Website Development

Results

17,578
Website visitors in the first 3 months
34,049
Website sessions in the first 3 months
1,734
Primary CTA clicks in the first 3 months ("Come to Church")
586
Newsletter subscriptions in the first 3 months
14,520
Clicks from Google to their website
66,223
Impressions on Google Search

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

OUR WORK 

 

Website Design & Development

A comprehensive redesign of the church’s digital presence with an expanded website to strengthen connection and communication.

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Email Design

Created a custom email template for church communications.

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Graphic Design

Provided graphic design for several church tools and resources, including staff nametags, a leadership pamphlet, and a Prayer & Fasting Guide.

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Video Production

Produced a vision video to share the church’s message and vision in a modern environment.

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"Working with TwoTone Creative to develop our new church website was an outstanding experience from start to finish. Their team took the time to understand our church’s history, culture, and mission, ensuring that the final product reflected who we are rather than offering a one-size-fits-all solution. Their communication was clear, their process was organized, and their attention to detail gave us confidence every step of the way.

More than just a website, TwoTone served as a true partner during an important season in our church’s life. Their thoughtful approach helped us create a tool that will strengthen connection, engagement, and communication within our church family. I’m grateful for their work and would highly recommend them to any church looking to steward its communication well." While working through the process of building our website, we asked for assistance with many other projects across multiple ministry areas. They are no longer the “company” we hired to build our website, they have truly become a partner in ministry with our church.

Jenny understands our brand and desire to do things “our” way, and she does a great job of pushing us to think outside the box without losing focus on our desire to be who we are.

I am thankful we found TwoTone and so grateful for their partnership. I know we have many great days and projects ahead."

KADIN CHRISTIANFirst Baptist Church of Opelika
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