Social Media Strategist

A NOTE FROM OUR FOUNDER

We’re TwoTone Creative—a marketing agency based in West Des Moines, Iowa. We partner with organizations to bring clarity to their message and consistency to how they show up. We align brand, strategy, and execution so the work not only looks right, but performs. We also work with clients that we truly care about and want to see win.

We’re growing.

That growth means we’re expanding our team, creating new roles, or duplicating existing roles to better serve our clients and strengthen our capabilities.

The best part? This is one of those roles. If you’re remarkable at what you do, resourceful in how you do it, and a genuinely relational person to be around, come show us what you’ve got.

Jenny's signature

Benefits

  • Competitive salary with performance-based raises
  • Custom development plans to help you grow
  • Clear promotion pathways
  • PTO that rewards your expertise and dedication
  • Free snacks and drinks at the office
  • Optional Work-from-Home Wednesdays
  • Paid holidays
  • 100% paid maternity and paternity leave
  • 401(k) with 4% company match
  • Comprehensive health and dental insurance
  • Transparent leadership so you know what we're striving for, why, and how
  • Vision and life coverage
  • Short-term and long-term disability insurance
  • We love to celebrate: birthdays, team anniversaries, Christmas, and every big win
  • Signature events like our Annual Murder Mystery Dinner and Vision Day
  • MacBook laptop and a second monitor are provided
  • Professional development opportunities (conferences, training)

A Typical Work Week

‼️ We believe the best work happens together. This is a full-time, in-person role at our West Des Moines office. Remote work is not available.

Top 5 Responsibilities:

  1. Marketing strategy participation
  2. Social media strategy/management
  3. Report performance/analytics
  4. Drive brand awareness
  5. Write marketing content

Other Responsibilities:

  • Build and execute social media strategy through competitive and audience research
  • Create and implement social media marketing plans and editorial calendars
  • Create, maintain, and optimize company pages within each social media platform
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure and track metrics of every social media campaign
  • Employ the latest social media best practices and technologies
  • Use social media marketing tools to track engagement
  • Work with copywriters and designers to ensure content is informative and appealing
  • Monitor SEO and user engagement and suggest content optimization
  • Moderate user-generated content and messages appropriately
  • Communicate and network with industry professionals and influencers via social media

Required Skills

  • Four-year degree in Marketing, Public Relations, Communications, or related field preferred.
  • Proven working experience in social media management
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media channels
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO, and SEO
  • Experience in analyzing analytics reports to gain insight on traffic, demographics, and campaign effectiveness
  • Positive attitude, detail and customer-oriented with good multitasking and organizational ability
  • Ability to write clearly, concisely, and with correct grammar
  • Comfortable working with conservative Christian churches and non-profits
  • Uses good judgment and works with integrity
  • Works independently and quickly
  • Ability to quickly change from one project to another
  • Adeptness with learning new apps and software
  • Punctual and dependable
  • Proactive
  • Metrics-driven

Extra Skills

Would be awesome, but not required.

  • Experience with social media ads (more than just boosting posts)
  • Knowledge of influencer relationships
  • Comfortable doing selfie videos for social of yourself

Remarkable

We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact.

Relational

We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success.

Resourceful

We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come.

July2025 120 at TwoTone Creative
July2025 90 1 at TwoTone Creative
Two Tone Creative 2024 29 at TwoTone Creative
January2023 14 at TwoTone Creative
January2023 180 at TwoTone Creative

THINK YOU'RE A GOOD FIT?

Email Chloe Schumacher at chloe@twotonecreative.com the following:

After looking at our website and social media, what can you tell us about TwoTone and why you'd be a good fit? Please send the answer to your question along with a PDF of your resume.

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